Social Media Manager

Greenpark
Onsite

About The Position

Greenpark is a global, award-winning digital agency specializing in omnichannel search and social. Our raison d’etre is to create amazing content that people and algorithms love. We do this through data-led and performance-driven search and social content to help brands create meaningful connections that impact people's lives. Our unique expertise in Omnichannel Search & Insights, Creative Content and Performance Tech are delivered to our clients via an ad agency and in-house models. We do this for a global client portfolio including Unilever, Campari Group, AIA, Sanofi, Nestle, Lipton, Kimberley Clark, Straumann, Ricola, Globe Telecom, and more. As a Social Manager, you will play an important role in providing strategic support across our key verticals: Luxury, Food & Drink, Beauty & Wellbeing and Pharmaceuticals. You'll lead social strategy, community management and team delivery across the categories, while immersing yourself in the online/digital media world and staying ahead of industry developments.

Requirements

  • Significant experience (5+ years) in social media leadership, including managing community management functions and mentoring teams across markets or categories.
  • A strong understanding of social platforms, their role in publishing, and best-practice content formats for each channel and audience.
  • An understanding of the growing role social plays in AI visibility.
  • An expert understanding of social reporting and analytics, with the ability to interpret data to shape strategy.
  • You live & breathe Greenpark’s core values ‘We Strive’, ‘Acting Together’, ‘With Kindness’ - championing openness, respect, innovation, and teamwork - so that every interaction, both internally and externally, reflects our commitment to our values.

Nice To Haves

  • Experience across a number of verticals is preferred; luxury, beauty, food & drink/FMCG, or pharma/healthcare experience would be an advantage, along with comfort managing multiple clients simultaneously.
  • Knowledge of social search is a huge bonus.
  • Experience in both organic and paid social preferred, with the ability to align strategies across paid, organic and web.

Responsibilities

  • Lead social media strategy and community management across our Diamonds, Food & Drink and Pharma accounts, tailoring approaches to each vertical's audience and objectives.
  • Lead, mentor and manage social media and community management teams, providing clear direction and quality control across markets.
  • Partner with content, creative and paid media teams to develop compelling, platform-native content that drives awareness, consideration and conversion.
  • Champion social search and platform best practice, helping brands optimise content for discovery and stay ahead of emerging trends.
  • Advise on the role of social content in AI visibility, helping strengthen brand presence and citation within AI-generated answers.
  • Own insight and reporting across all verticals - from social listening and competitor benchmarking to campaign analysis - presenting recommendations to clients and internal stakeholders.
  • Set and maintain governance documents, tone of voice guidelines and community response matrices across accounts.

Benefits

  • 25 days of holidays + US bank holidays and your birthday off.
  • Christmas Closure - (extra days on top of your holiday allowance)
  • A monthly entertainment subscription paid by the company (e.g. Amazon Prime, Netflix, Spotify, etc)
  • Access to VDU Eye Tests and Employee Assistance Programme (EAP).
  • Participate in wellness and peer recognition initiatives (e.g. On The Spot Awards and Value Champion Awards).
  • LinkedIn Learning – Access to a leading online learning platform, which offers a wide variety of courses including business, creative and technical skills.
  • Social Events – Join us for our major annual social events: Spring, Summer, Halloween and Christmas parties, plus many other ad-hoc events.
  • WFA policy – work from abroad for up to 4 weeks per year.
  • Yearly Calm subscription.
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