Social Media Manager

Michael Malul•Columbus, OH

18d

About The Position

We’re looking for a Social Media Manager to own the day-to-day presence of our fragrance brands across social media. This role will be responsible for bringing our brands to life online through thoughtful content, consistent brand voice, strong community engagement, and a clear understanding of what resonates with our audiences. You’ll manage social platforms across multiple brands, build and maintain content calendars, coordinate with our creative and marketing teams, and work closely with our Influencer Specialist to make sure our organic social and creator efforts work together. This is a hands-on role for someone who understands that social media is more than just posting. You should be equally comfortable planning a content strategy, writing a caption, responding to a customer, spotting a trend, coordinating content, and looking at performance data to understand what we should do next.

Requirements

2–4 years of experience managing social media for a brand, agency, consumer company, beauty/fragrance brand, or similar business
Demonstrated experience managing multiple social platforms and content calendars
Strong understanding of Instagram, TikTok, Facebook, and other major social platforms
Strong writing and editing skills with an understanding of how voice changes across brands and audiences
Experience with social media management, scheduling, and analytics platforms
Strong understanding of organic social strategy and content development
Experience with community management and customer engagement
Comfortable working with creative teams and providing clear content direction and feedback
Strong organizational and project management skills
Comfortable managing multiple brands, calendars, campaigns, and deadlines simultaneously
Ability to understand social performance data and turn it into actionable recommendations

Nice To Haves

Experience working with influencers, creators, or user-generated content is a plus
Experience in fragrance, beauty, cosmetics, fashion, CPG, or another consumer-focused industry is a plus
Basic knowledge of Canva, Adobe Creative Suite, CapCut, or similar content creation tools is a plus

Responsibilities

Own the day-to-day management of social media platforms across multiple fragrance brands
Develop and execute the organic social strategy across TikTok, Meta, Reddit, and emerging platforms
Concept, film, edit, and publish platform-native video, feed posts, Stories, and other social content
Create elevated product, launch, event, and brand storytelling with engaging copy and visuals
Build and maintain social media content calendars that align with brand priorities, product launches, campaigns, retail moments, and cultural trends
Develop and execute organic social strategies that grow awareness, engagement, and brand affinity
Support the development of content strategies for each brand based on its audience, positioning, and goals
Write and edit social copy that feels authentic to each brand's voice
Coordinate with Creative, Marketing, Ecommerce, and other teams to source and develop social content
Help brief creative teams on social content needs, formats, trends, and concepts
Identify opportunities for real-time content, trends, cultural moments, and relevant conversations
Manage publishing and scheduling across social platforms
Own day-to-day community management, including comments, messages, mentions, and customer interactions
Maintain a consistent and engaging brand voice across social channels
Escalate customer issues, product concerns, or sensitive conversations to the appropriate team when needed
Partner closely with the Influencer Specialist to integrate creator content into broader social strategies and calendars
Coordinate with the Influencer Specialist on creator content, launches, campaigns, and social amplification
Identify opportunities to repurpose influencer and user-generated content across brand channels
Monitor social trends, competitor activity, emerging platforms, and changes in social behavior
Track social performance and provide regular reporting on engagement, reach, audience growth, content performance, and other relevant metrics
Use performance insights to make recommendations for future content and strategy
Help establish social media best practices, processes, and brand guidelines as the company grows
Support product launches, campaigns, events, photoshoots, and other marketing initiatives with social strategy and execution
Stay current on platform updates, new features, social formats, and emerging trends