Social Media Manager

Funko•Burbank, CA

23h•Onsite

About The Position

Funko is looking for a creative, strategic and data-driven Social Media Manager to lead and execute our social media presence across multiple social platforms. This role will be responsible for building brand awareness, driving continued growth and engagement with our community, and delivering measurable growth through compelling content curation, thoughtful social strategy, and trend right activation and execution. The ideal candidate has their finger on the pulse of Pop Culture and has an eye for identifying relevant cultural moments that will drive continued brand relevance and resonance with the consumer. Quick to action and jump on a trend and/or insert themselves into a conversation, this candidate must be nimble, decisive and willing to lead with influence. Equal parts strategist and executor, this candidate can analyze data and insights and translate to meaningful social strategy, while also understanding human truths that serve as the backbone for meaningful social content.

Requirements

Bachelor’s Degree in Marketing, Communications or equivalent field preferred
5-7 years of experience managing social media for a brand or agency; background in consumer brands, entertainment, gaming or pop culture preferred.
Expertise across social platforms (Instagram, FB, Twitter/X, TikTok, Snapchat, Pinterest, etc)
Proven experience working influencers, creators, or talent—either directly or in partnership with influencer teams
Experience using social analytics, publishing, and trend monitoring tools
Experience creating short-form video content and using content editing tools (e.g., CapCut, Canva)
Data-driven mindset with the ability to interpret analytics and adjust strategy.
Highly organized with the ability to manage multiple projects and deadlines.
Experience growing social channels and building engaged communities.
Strong communication skills including ability to work in a team environment
Passion for seeking trends and finding ways to be part of the social zeitgeist
Meet deadlines, prioritize appropriately, cope well with change and maintain composure under pressure
Is accountable for results, approaches obstacles proactively and looks for ways to resolve problems and issues
Open to working nights and weekends, as needed, with a willingness to go above and beyond
Ability to travel as needed

Responsibilities

Bring Funko’s social media strategy to life; managing day to day operations across all platforms
Plan and maintain a social content calendar including posts, campaigns, launches, and creator/influencer activations and launches
Develop thoughtful, social-first marketing plans in support of broader Integrated Marketing initiatives and brand priorities
Drive the development of social-first content to promote Funko and partner IP, interacting with consumers and optimizing based on performance
Create and/or oversee creation of engaging content including short-form video, images, copy, and stories + live-posts from events, leaning into trends to drive relevance and engagement
Identify, engage, and collaborate with influencers and content creators to expand reach, build credibility, and connect with new audiences
Partner closely with influencer marketing teams to develop integrated campaigns that feel native to each creator’s audience and platform
Source and manage creator relationships, including outreach, briefing, and performance tracking
Consistently strategize ways to grow followers, increase engagement, and ultimately drive revenue for Funko per platform, ensuring commonality between them
Partner with copywriting and social media counterparts to ensure all external communications and copy are on brand and edited
Ensure coordination with the influencer team to evangelize Funko with new audiences
Stay up to date on social media trends, platform updates, content creators and affiliates
Analyze performance metrics and provide regular reporting and insights to optimize strategy
Identify opportunities for viral moments, cultural relevance, and trend participation
Track competitor activity and emerging platform trends.