Social Media Manager for a Yacht Brokerage Company in the US (Home Based Part Time)

Virtual Coworker•Brownsville, FL

5d•Remote

About The Position

We are seeking a dynamic and creative Social Media Manager to join our yacht brokerage company. This is a home-based, part-time role focused on managing and growing our presence on Instagram and TikTok. You will be responsible for creating engaging content, managing our content calendar, interacting with our audience, and driving leads through educational and branded content. The ideal candidate will have a strong understanding of social media algorithms, content creation, and lead qualification, with a passion for the luxury lifestyle and yachting industry.

Requirements

Proven experience managing and growing social media platforms, particularly Instagram and TikTok
Proficiency in video and graphic editing for short-form content (reels)
Experience in developing and managing content calendars
Familiarity with scheduling and publishing tools
Understanding of social media advertising (boosted posts) and algorithm optimization
Excellent communication and customer service skills for managing direct messages and inquiries
Ability to qualify leads and identify potential buyers
Skill in creating educational and engaging content
Experience in establishing operational systems and workflows
Strong understanding of branding and maintaining visual consistency

Nice To Haves

Experience in the yachting or luxury goods industry
Knowledge of yacht charters and the booking process
Familiarity with the US market for yachting

Responsibilities

Manage and grow Instagram as the primary platform, with TikTok as a secondary platform
Edit existing raw videos and graphics into reels and short-form content
Build and maintain a monthly content calendar for client review and approval, especially during the first few months
Schedule and publish posts consistently and on time
Manage boosted posts and optimize content around platform algorithms for reach and engagement
Monitor and respond to direct messages and inbound inquiries, qualifying leads from information-seekers to likely buyers
Create educational content that introduces tourists to yacht charters and guides them toward booking
Help establish organized systems and workflows for social media operations
Learn and maintain consistent company branding and imaging across all content