Social Media Manager (Washington, D.C. / Park City, UT)

bread & Butter PR•Washington, DC

11d•$65,000 - $75,000•Hybrid

About The Position

A Social Media Manager with bread & Butter is a digital whiz kid, go-getter, and many-hat wearer who is ready to roll up your sleeves and get to work. You can’t get enough social, whether it’s following the top foodie influencers, keeping up with the latest digital trends or trying the latest TikTok trend. You’re also obsessed with restaurants, wine, food products, destinations and hotels and most likely have been a waiter, front desk clerk, line cook or oenophile in a past life. You are the account dynamo, helping meet client goals by crafting a social media voice and channeling brand sentiment to build authentic, relevant, interactive conversations and relationships. A proverbial eager beaver, you meet or beat deadlines, stay ahead of trends and always look for a new way to skin a cat. You like to go big – because going home isn’t an option. You’re a problem solver, creative thinker and value the relationships you’ve built with influencers and trendsetters. A Social Media Manager for bread & Butter should be thoughtful, creative, a strong writer, possess an almost obsessive attention to detail and is the first to get in the mix when helping means the chance to learn more. A Social Media Manager for bread & Butter is responsible for managing the online platforms of clients and influencer programming on a daily basis. The Social Media Manager will serve as a representative of the company and works in tandem with the PR, Creative, and Digital Marketing Teams.

Requirements

Located in Washington, D.C. or Park City, UT
3-5 years of full-time, post-undergraduate relevant experience in social media management and influencer marketing, preferably with agency vs. in-house
BA/BS degree or equivalent practical experience
Appreciates the art of telling the client story through influencer partnerships and key messaging
A passion for building and cultivating relationships with influencers in the digital space, ranging from Instagram, TikTok, Pinterest, YouTube and blog content creators
Extensive knowledge of Facebook, Twitter, Instagram, TikTok, Pinterest, LinkedIn, YouTube and other relevant social media networks.
Experience with launching social campaigns for hotels, restaurants, food personalities and/or CPG food and beverage brands.
Background in creative development, social media analytics tools, and campaign analysis.
Ability to thrive in a fast-paced environment, prioritizing and handling multiple projects.
Ability to peer and self-edit writing quickly, turning around social media posts in real time.
Must be authorized to work in the US.

Nice To Haves

Pop culture acumen
Love of a fast-paced environment and the satisfaction of a busy yet productive day.
Flexibility and a desire for endless possibilities.
Excitement for growth, new ideas, new ways of doing things and a place you’re excited to call home.

Responsibilities

Managing the online platforms of clients and influencer programming on a daily basis.
Serving as a representative of the company and working in tandem with the PR, Creative, and Digital Marketing Teams.
Crafting a social media voice and channeling brand sentiment to build authentic, relevant, interactive conversations and relationships.
Meeting or beating deadlines, staying ahead of trends and always looking for a new way to skin a cat.
Identifying strategic and creative social media collaborations, takeovers and promotions for brands and leading through steps to execute.
Developing and strategizing creative influencer partnerships and alliances that keep clients ahead of the curve.
Exercising sound judgment, responding to consumers and guests within a brand’s voice during daily community management practices.