Social Media Manager - FT - Days - MHS

Memorial Healthcare

2d•Onsite

About The Position

Design and implement social media programming through written and visual content to advance the Memorial Healthcare System brand, raise awareness of MHS services (or service lines), leverage relationships with media, influencers and stakeholders and foster community participation and engagement.

Requirements

Bachelors: Communications (Required)
Required critical thinking skills, excellent ability to build relationships and interact with various levels of management and people.
Working knowledge of SEO.
Understanding of all forms of social media interactions.
Knowledge of social media marketing tools and dashboards.
3-5 years of experience developing and executing social media strategies across a variety of platforms and tools in fast-paced environment.

Nice To Haves

Marketing or Communications or Public Relations

Responsibilities

Creates content and works with Marketing, Communications and Community Relations teams and/or agency partners to develop and repurpose content that drives deeper engagement.
Oversees day-to-day management of owned social media channels and campaigns.
Works with Marketing and Communications team and subject matter experts to create and implement organic and paid social media strategies to promote MHS services, programs, events and overall brand.
Provides onsite coverage at events, or remote coverage of events, to capture photos and videos to publish real-time content on social media.
Manage and implement additional key social media platforms that align with program growth strategies.
Oversee implementation of corporate social media policy; respond to grievances on social media and monitor all activity.
Manage social media deputy program, working collaboratively with other MHS employees to help grow the social media program and specific niche channels.
Serve as an extension to the public relations operations, helping to connect the team directly with journalists and reporters, resulting in broad coverage for MHS beyond its existing reach, while also advising on opportunities to strengthen and maintain brand engagement and relationships across the social media platforms.
Analyze data, including overall reach, impressions, click through rates, engagement rates, among other KPIs, and draw actionable insights and recommendations to optimize results.