Social Media Manager

Bimbo Bakeries USA•Irving, TX

21h•$78,600 - $102,200•Remote

About The Position

Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas’® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann’s® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA! More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development, and allows our associates to be their authentic selves. Come join the largest baking company in the world and our family of 20,000 associates nationwide!

Requirements

Bachelor’s degree or equivalent experience
Experience in Social Media Management or Consumer Relations
Strong knowledge of social media platforms and engagement strategies
Experience working with legal/compliance review processes
Proven ability to manage high-volume, fast-paced environments
Strong written communication and brand voice management skills
Experience working with agencies and cross-functional teams

Responsibilities

Own end-to-end governance of social media activity across all brands (e.g., Bimbo Bakeries USA, Barcel USA, Bimbo Canada, Bimbo UK, Popcornopolis, St. Pierre)
Ensure consistency in brand voice, tone, and messaging across all platforms (Instagram, TikTok, Facebook, etc.)
Establish and enforce standard operating procedures for social media engagement, posting, and response management
Maintain control and visibility over all published and scheduled content
Oversee legal, regulatory, and compliance review of all social media content and responses prior to posting
Ensure adherence to: Advertising and promotional regulations, Brand guidelines, Allergen, health, and product claim requirements
Serve as the liaison between Legal, Marketing, and Consumer Relations for content approvals
Develop clear posting guidelines for agencies and internal teams to ensure compliance (e.g., influencer/event posting rules)
Review and approve all social media content prior to publication
Manage content calendars, scheduling, and posting cadence across brands
Ensure alignment with: Active campaigns and promotions, Seasonal initiatives, Product launches and marketing activations
Coordinate with agencies to ensure timely execution and accuracy of content
Maintain centralized oversight of posting responsibilities to ensure accountability
Oversee real-time monitoring of social media platforms for: Brand mentions, Consumer inquiries and complaints, Emerging trends and viral content
Ensure timely, accurate, and brand-appropriate responses to consumer interactions
Classify sentiment and identify risk levels (low, medium, high) to determine appropriate action
Escalate high-risk or sensitive issues (e.g., food safety, allergens, reputational risk) appropriately
Ensure the Consumer Relations team is fully informed of: Approved messaging and statements, Active promotions and campaigns, Viral trends and required response language
Develop and distribute response templates, FAQs, and guidance documents
Provide real-time updates when messaging changes or new risks emerge
Partner with training teams to ensure consistent execution by front-line associates
Triage, assess, and escalate high-risk social media interactions
Coordinate with cross-functional teams (Legal, Quality, Safety, Marketing) on sensitive issues
Ensure all escalations are handled with urgency and properly documented
Establish escalation protocols and ensure adherence across all teams
Serve as the central hub connecting: Marketing and Brand teams, Legal and Regulatory, Consumer Relations, External agencies
Support campaign launches, influencer events, and brand activations