Social Media Manager, Sports

Sirius XM Radio•New York, NY

6d•$85,000 - $100,000

About The Position

SiriusXM is seeking a passionate and seasoned Social Media Manager to support the day-to-day social presence of its emerging sports platform and help shape social strategy across multiple sports properties. This role will be responsible for creating engaging, real-time content that connects with fans, celebrates athletes and memorable sports moments, and amplifies the channel’s unique voice across platforms. The Social Media Manager will be the digital heartbeat of SiriusXM’s Sports social presence, translating the energy of the sports, music, and artist community into compelling social content that fans love, while guiding high-level content planning and priorities. By blending cultural fluency in Sports with data-informed strategy, this role will help grow the channel’s reach, deepen fan connection, and ensure SiriusXM content is part of the conversation.

Requirements

6+ years of experience managing social media accounts for a sports brand, media company, or entertainment property including experience developing social strategy for sports or entertainment brands.
1-3 years’ experience with People management, including either mentoring team members or direct reports.
Demonstrated ability to guide social direction across multiple properties or franchises.
Strong interest in and knowledge of major sports categories, including the NFL, NBA, NASCAR, NHL, MLB, and broader sports culture.
Experienced in delivering clear communication to large teams, including presenting updates, providing feedback, and facilitating collaboration across diverse team members.
Proficient in content creation for social - producing/capturing content via iPhone/Android, editing video and photo.
Proficient in copywriting, tagging, publishing to social platforms, etc.
Deep knowledge and genuine passion for sports and sports culture.
Strong understanding of social media platforms, best practices, and native content formats.
Experience creating engaging content, including short-form video, social copy, and trend-reactive moments.
An analytical mindset with experience using social tools to report on performance and shape strategy.
Excellent writing skills and a strong sense of voice, tone, and audience.
Ability to thrive in a fast-paced environment, juggle multiple priorities, and work cross-functionally.
Comfortable being on-site at events, in-studio with talent, or capturing behind-the-scenes content as needed.
Must have legal authorization to work in the U.S.

Nice To Haves

Experience with tools like Sprout or native platform analytics is a plus.

Responsibilities

Develop a cohesive social strategy across SiriusXM’s sports properties, guiding content priorities and driving long-term audience growth.
Develop and refine social strategy across SiriusXM’s sports properties, identifying opportunities for growth and channel differentiation.
Leverage data and audience insights to shape long-term social strategy, optimize content priorities, and guide decision-making across sports properties.
Oversee the development of creative assets—photo, video, memes, reels, and short-form content—that resonate with fans and reflect the tone of Sports.
Monitor social trends and platform features to keep Sport’s content fresh, timely, and culturally relevant.
Partner with colleagues in programming, on-air talent, artists, and marketing teams to amplify key moments and campaigns to shape integrated campaigns and ensure alignment across teams.
Collaborate with SiriusXM brand social handles when relevant.
Analyze content performance and audience insights, sharing regular reporting with stakeholders.
Stay on top of sports news, major cultural moments, and fan conversations to keep content in tune with the community.