Social Media Manager, Hip-Hop and R&B

Sirius XM • New York, NY

9d

About The Position

SiriusXM is seeking a passionate and strategic Social Media Manager to lead the day-to-day social presence for its Hip-Hop and R&B channels. This role involves creating engaging, real-time content that connects with fans, celebrates artists, and amplifies the channel’s unique voice across platforms. The Social Media Manager will be the digital heartbeat of SiriusXM’s social presence, translating the energy of the music and artist community into compelling social content. By blending cultural fluency in current and emerging hip-hop and R&B music with data-informed strategy, this role will help grow the channel’s reach, deepen fan connection, and ensure SiriusXM content is part of the conversation across all platforms.

Requirements

• Typically requires 3+ years of experience managing social media accounts for a brand, media company, or entertainment property.
• Proficient in the full scope of content creation for social - producing/capturing content via iPhone/Android, editing video and photo, writing captions, tagging, collabing, publishing to social platforms, etc.
• Deep knowledge and genuine passion for Hip-Hop and R&B music—from legacy artists to emerging acts.
• Strong understanding of social media platforms, best practices, and native content formats.
• Proven ability to create engaging content, including short-form video, social copy, and trend-reactive moments.
• A highly analytical mindset with experience using social tools to report on performance and shape strategy.
• Excellent writing skills and a strong sense of voice, tone, and audience.
• Ability to thrive in a fast-paced environment, juggle multiple priorities, and work cross-functionally.
• Comfortable being on-site at events, in-studio with talent, or capturing behind-the-scenes content as needed.
• Must have legal authorization to work in the U.S.

Nice To Haves

• Experience with tools like Sprout or native platform analytics is a plus.

Responsibilities

• Own the day-to-day content creation, publishing, and community management for our Hip-Hop and R&B social channels.
• Build and maintain a social content calendar that aligns with music releases, artist moments, events, and SiriusXM programming.
• Develop creative assets—photo, video, memes, reels, and short-form content—that resonate with fans and reflect the tone of our brand.
• Monitor social trends and platform features to keep the pages’ content fresh, timely, and culturally relevant.
• Partner closely with programming, on-air talent, artists, and marketing teams to amplify key moments and campaigns.
• Collaborate with SiriusXM brand social handles when relevant.
• Analyze content performance and audience insights to optimize strategy and share regular reporting with stakeholders.
• Stay on top of news, emerging artists, and fan conversations in the Hip-Hop and R&B worlds to keep content in tune with the community.

Benefits

• We carefully consider a wide range of factors when determining compensation, including your background and experience. These considerations can cause your compensation to vary. We expect the annual salary for this position to be between $67,000 and $85,000 and will depend on your skills, qualifications, and experience.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed