Silver Dollar City - Marketing, Social Media Manager & Content Team Lead (Exempt)

Silver Dollar City Company • Branson, MO

7d • Hybrid

About The Position

This is an Exempt position. The Social Media Manager & Content Team Lead owns the strategic vision and the hands-on day-to-day execution of Silver Dollar City Parks & Resorts’ social media presence. This role sets and manages the content calendar, leads a team of content creators, personally posts alongside the team, and ensures every post, video, and story aligns with Silver Dollar City’s broader brand narrative. It is a hybrid strategist-execution role, combining platform expertise, calendar ownership, and people development to transform brand strategy into high-performing content.

Requirements

• Bachelor’s Degree in Marketing, Communications, Journalism or a related field preferred.
• 4–6 years of social media management experience, including at least 1–2 years in a leadership or mentorship capacity.
• Demonstrated experience owning a content calendar and managing a publishing cadence across multiple platforms.
• Proven track record of growing audience engagement and reach through data-informed strategy.
• Experience working with video-first content and managing or mentoring creative talent.
• Familiarity with social media management and analytics tools (Sprout Social or similar).
• Strong writing and storytelling skills with the ability to translate brand strategy into scroll-stopping content.
• Genuinely friendly, curious, and guest-focused, embodying Silver Dollar City’s servant leadership values.
• A natural people-developer who invests in the growth of those they lead and fosters a collaborative team environment.
• Self-motivated and disciplined, with the ability to prioritize and complete work on a timely basis, even amid ambiguity.
• Detail oriented, data literate, and highly organized.
• Ability to thrive in a fast-paced, ever-changing environment and adapt quickly.
• Must display and live out Servant Qualities by being: patient, kind, humble, respectful, selfless, forgiving, honest and committed.
• Must maintain strict confidentiality and sound judgment regarding privileged information.
• Must be sensitive to the needs of our Guests and feel empowered to meet their needs within company guidelines.

Nice To Haves

• Experience in destination marketing, theme park, hospitality, tourism, or entertainment industries strongly preferred.

Responsibilities

• Own and manage the social media content calendar across all Silver Dollar City Parks & Resorts channels, ensuring consistent, on-brand, and timely publishing.
• Lead and develop a growing team of content creators, providing creative direction, performance feedback, and growth coaching.
• Personally write and publish social-first content on a regular, ongoing basis.
• Translate Silver Dollar City’s brand strategy and major initiatives into a coherent, performance-driven social content plan.
• Use performance data and platform insights to continuously refine content strategy, posting cadence, and creative direction.
• Identify and pitch emerging platform features, formats, and trends; lead test-and-learn initiatives to keep Silver Dollar City’s industry-leading social presence ahead of the curve.
• Partner closely with the Influencer Marketing Manager to align owned and earned/influencer content strategies.
• Coordinate with the Publicity team to ensure social and earned media stories reinforce and amplify each other.
• Manage cross-functional project logistics for the content team, including scheduling, asset tracking, and deadlines across PR, social, web, and email.
• Deliver regular performance reporting to the Director of Content & PR.
• Maintain a deep working knowledge of TikTok, Instagram, YouTube (long-form and Shorts), Facebook, and emerging platforms.
• Represent Silver Dollar City’s voice and brand standards across all social channels, ensuring consistency and quality.
• Assist as needed with major Marketing events including, but not limited to: product announcements, park and product openings, media days, and industry events.

Benefits

• Free Admission - Free admission to Silver Dollar City Attractions and discounted admissions to Herschend Enterprises’ attractions and resorts across the US for you and your dependents.
• Exclusive Admission Discounts - Complimentary tickets & discounts on season passes for loved ones.
• Food & Merchandise Discounts - Discounts on dining, drinks and merchandise across Silver Dollar City Attractions.
• 401(k) & Profit Sharing - The Profit Sharing and 401(k) Retirement Plan is available to hosts after they have been with the Company for 3 months (Monthly Plan Entry Dates)
• Health Insurance - Affordable health plan options (co-pay, HSA, FSA) available to all full-time seasonal and year-round employees.
• Mary's Well House - Employee health center provides employees with basic office visits, x-rays and lab work for a co-pay, whether insured or not.
• Free Tuition - Earn your degree, debt-free. 100% free tuition starting day one of employment.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level