Social Media Manager & Content Producer

Lemonade Hospitality•Sunny Isles Beach, FL

1d•Onsite

About The Position

Lemonade Hospitality is seeking a Social Media Manager & Content Producer to manage and enhance the social media presence of The Sunny, a beachfront hotel. This role involves creating compelling content from the hotel's various offerings, including its beachfront location, restaurants, bars, pool, events, guests, food, design, music, and partnerships. The ideal candidate will have strong creative instincts, be proficient in photography and video editing, and understand social-first storytelling. This is a hands-on role responsible for the day-to-day execution of The Sunny's social media, working under the guidance of the Senior Director of Brand & Strategic Operations and the Senior Manager, Brand Experiences. The company is looking for a proactive, curious individual who is attuned to current culture and content consumption trends, and who can independently identify and capture noteworthy moments to build a distinctive social presence for The Sunny.

Requirements

3-5 years of professional experience in social media management, content production, content creation, or a closely related role.
Experience with hospitality, travel, food and beverage, fashion, luxury, or lifestyle brands strongly preferred.
Professional proficiency in mobile-first photography and video production.
Professional proficiency in short-form editing using Adobe Premiere Pro, CapCut, Final Cut Pro, or equivalent.
Proficiency in Adobe Lightroom and Canva required.
Exceptional brand instincts and a refined eye for premium lifestyle content.
A portfolio demonstrating original photography and professionally edited short-form video.
Strong understanding of composition, natural light, movement, color, pacing, music, and visual storytelling.
The ability to independently create compelling content from concept through final edit.
Excellent copywriting and sensitivity to brand voice.
Initiative, curiosity, organization, and an obsessive commitment to quality.
A hospitality mindset and the interpersonal confidence to capture people and experiences naturally.
Applicants must submit a portfolio demonstrating original photography and short-form video work. Candidates without relevant work samples will not be considered.
Portfolio quality will be the primary factor in candidate evaluation.

Nice To Haves

Adobe Photoshop, Illustrator, Premiere Pro, and After Effects preferred.

Responsibilities

Ideate, produce, capture, and edit original social-first content for The Sunny and its outlets.
Photograph and film hotel spaces, food and beverage, programming, partnerships, team members, and guest experiences with a sophisticated lifestyle perspective.
Produce short-form video and Reels with strong pacing, music, transitions, color, and narrative flow.
Create platform-specific content that feels native to Instagram, TikTok, Facebook, LinkedIn, and emerging channels.
Identify spontaneous and planned content opportunities across the property.
Maintain a reliable production rhythm that supports campaigns, seasonal priorities, events, and day-to-day storytelling.
Own and maintain The Sunny’s digital asset management (DAM) system, ensuring photography, video, graphics, source files, and final assets are organized, properly tagged, current, rights-cleared, and easy for internal teams and external partners to find and use.
Manage the day-to-day operation of all assigned social media channels.
Maintain and execute the social content calendar in alignment with approved strategy and priorities.
Write captions and social copy that reflect The Sunny's established voice.
Schedule, publish, and quality-check content across platforms.
Monitor comments, direct messages, tags, mentions, and relevant conversations.
Coordinate timely responses and escalate guest-service or reputation issues appropriately.
Build meaningful relationships with guests, followers, local creators, community partners, and aligned brands.
Identify, secure permission for, and thoughtfully use high-quality user-generated content.
Engage proactively with relevant local and lifestyle accounts.
Help turn online engagement into stronger affinity, participation, and community around The Sunny.
Research creators and influencers who align with The Sunny's audience and aesthetic.
Coordinate approved creator visits, hosted stays, activations, schedules, and on-property logistics.
Communicate expectations, brand information, and deliverables clearly.
Track content commitments, usage rights, final assets, and performance.
Maintain organized creator records and identify promising long-term relationships.
Create polished social graphics and simple digital or print assets in Canva.
Resize, adapt, and update existing approved creative for different formats.
Provide light creative support for presentations, event materials, offers, and promotional needs when capacity allows.
Maintain organized working files and final assets in the team's digital library.
Own day-to-day guest-facing signage needs across the property, including adapting or developing simple on-brand creative, coordinating approvals, and managing production, printing, and installation as needed.
Execute the established social strategy and creative direction consistently.
Apply brand standards to every post, story, caption, cover image, edit, and community interaction.
Exercise strong creative judgment when selecting angles, frames, edits, audio, crops, and publishing formats.
Bring forward fresh content ideas and platform observations that support the established direction.
Respond constructively to feedback and revise work with speed and care.