Social Media Manager, Community

Robinhood • Menlo Park, NY

1d • Hybrid

About The Position

Robinhood is seeking a Social Media Manager, Community to join their elite team. This full-time, senior role is responsible for acting as the human extension of the brand across key social platforms. The position requires a strategic approach to community management, balancing a bold brand voice with financial industry compliance. The role focuses on community building, social storytelling, and marketing support, excluding customer support inquiries. The ideal candidate will be adept at engaging, elevating feedback, and ensuring precision in communication. This role is based in New York, NY, and Menlo Park, CA offices, with a requirement for in-person attendance at least 3 days per week, emphasizing the company's belief in the power of in-person collaboration for innovation and community strengthening.

Requirements

• 5+ years of experience in social media or community management, preferably at a fast-paced consumer tech, fintech, or culturally relevant brand, with a track record of owning a channel or program end-to-end.
• Experience partnering with product marketing, brand, or campaign teams — you know how to translate a product story into content and moments that feel native and human on social, without losing the community voice.
• A native understanding of platform nuances (especially our priority channels: X TikTok, Reddit, and Instagram) and how different communities operate within them.
• Exceptional written and verbal communication skills; you can seamlessly code-switch between drafting a formal legal brief for compliance and writing culturally relevant posts on X.
• Data-driven mindset with the ability to translate social metrics (sentiment, engagement rate, conversions) into actionable strategy.
• Ability to thrive in a highly regulated industry, balancing creative marketing with strict compliance and legal guardrails.

Responsibilities

• Own our community management strategy: Serve as the in-house expert on community management — setting the strategy, tone, and playbooks for how Robinhood shows up across X, Reddit, TikTok, YouTube, and Instagram, and evolving that strategy as platforms, culture, and our audience shift.
• Own daily community operations: Manage day-to-day community engagement across X, Reddit, TikTok, YouTube, and Instagram — writing social posts, responses, moderating conversations, and keeping our audience active and connected.
• Speak the language of retail investors: Leverage a deep understanding of online finance communities—especially the unique culture, humor, and rapid pace of finance communities on social—to authentically engage with our audience.
• Act as the voice of the customer: Monitor overarching community sentiment, utilize social listening tools, and gather real-time feedback to deliver actionable insights to our product and marketing teams.
• Spearhead community activations: Ideate and execute community-first events, such as live AMAs, platform-specific Q&As, and surprise-and-delight moments for our most dedicated users.
• Bring a human, community voice to product marketing: Partner with Product Marketing on launches and campaigns for products that call for an authentic, human perspective — shaping social-native creative and messaging, pressure-testing concepts against how our community actually talks, and showing up as the credible, on-the-ground voice of the community throughout the campaign.
• Stay close to internet culture: Constantly monitor the algorithm, related trends and meme formats, FinTwit narratives, and rising stars to keep Robinhood’s community presence cutting-edge and highly relevant.
• Represent the Robinhood voice with strong judgment: Act as a critical line of defense to ensure all community communications adhere to Robinhood’s Content Standards and strict financial regulations, ensuring information is always fair, balanced, and truthful.

Benefits

• Performance driven compensation with multipliers for outsized impact
• bonus programs
• equity ownership
• 401(k) matching
• 100% paid health insurance for employees with 90% coverage for dependents
• Access to the Robinhood Employee Fund
• Access to the best AI tools on the market and continuous AI skill-building for every employee, technical or not.
• Lifestyle wallet - a highly flexible benefits spending account for wellness, learning, and more
• Employer-paid life & disability insurance
• fertility benefits
• mental health benefits
• Time off to recharge including company holidays, paid time off, sick time, parental leave, and more!
• Exceptional office experience with catered meals, events, and comfortable workspaces.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed