Social Media & Community Manager

Malco Products•Barberton, OH

12h

About The Position

The Social Media & Community Manager will lead how Malco Automotive and Malco Marine show up online. This role involves building and nurturing online communities, managing social media calendars, creating platform-native content, analyzing performance data, and representing the brand at offline events.

Requirements

A detailing enthusiast or detailer insider who has actually held a polisher.
Understanding of paint correction, ceramics, foam cannons, and the two-bucket method.
5+ years of experience in social media, community management, creator marketing, brand marketing, or a combination thereof.
Proven track record of growing an audience or community from small to a significant size.
Experience as both a creator and a manager.
Native understanding of social media platforms as they exist in 2026.
Strong opinions and a developed playbook for social media and community management.
Ability to use AI as a tool.

Responsibilities

Build real, long-term relationships with detailers, creators, shop owners, and influential individuals in the industry.
Recruit, onboard, and manage an ambassador and micro-influencer program.
Act as the voice of Malco in online comments and direct messages, ensuring knowledgeable, fast, and on-brand communication.
Surface community feedback on products, competitors, and trends to Marketing, Product, and Sales teams.
Manage the day-to-day social media presence for Malco Automotive and Malco Marine across Instagram, TikTok, YouTube, Facebook, and LinkedIn.
Develop and execute content calendars for both brands, planning content arcs around launches, brand moments, and industry events.
Partner with the Content Studio to brief and shape hero assets, and then adapt them into platform-native content.
Create reactive, phone-shot and phone-edited content for same-day posting when speed is critical.
Write original captions with a distinct voice, tailored for different brands and platforms.
Utilize AI tools (Claude, ChatGPT, Gemini) for drafting, reformatting, trend monitoring, and audience research.
Track key metrics including engagement quality, community growth, ambassador performance, and share of voice.
Analyze social activity's connection to brand and demand, reporting regularly to marketing leadership on performance and strategy adjustments.
Capture content at offline events such as trade shows, ambassador meetups, and training days.
Amplify offline events on social media and help engage community members at these events.