Social Media Manager, Community & Reddit Strategy

Robert Half•San Ramon, CA

5d•$77,000 - $114,000•Remote

About The Position

Robert Half is hiring for a Social Media Manager, Community & Reddit Strategy to join the Corporate Communications department. This role is ideal for someone who genuinely loves social media, including trends, communities, and the culture of the internet. The Social Media Manager, Community & Reddit Strategy will be Robert Half's resident Reddit expert and will help shape the company's organic presence across various platforms including LinkedIn, Instagram, TikTok, YouTube, Reddit, and emerging platforms. This position combines community building, internet culture translation, audience insight identification, and social strategy, focusing on how brands can engage authentically and relevantly online.

Requirements

3–5 years of experience in community management, social media, digital marketing, or a related field.
Strong fluency in Reddit culture, subreddit dynamics, karma, moderation, and community etiquette.
Experience managing other social platforms such as LinkedIn, Instagram, TikTok, YouTube, and other platforms.
Experience using social listening and community management platforms such as Sprout Social and Brandwatch.
Strong writing skills and the ability to shift voice by audience, platform, and conversation while staying credible and authentic.
Ability to manage multiple priorities in a fast-paced environment.
Experience handling sensitive, high-visibility, or escalated conversations.

Nice To Haves

Experience supporting a B2B, professional services, staffing, recruiting, HR, financial services, or other regulated brand.
Familiarity with SEO, AEO/GEO, and how social conversations influence search and AI-generated answers.
Experience supporting advocacy, ambassador, influencer, subject matter expert, or community programs that drive participation and brand affinity.
Strong grasp of social analytics, audience intelligence, reporting, and turning data into useful recommendations.
Proven ability to make complex or highly professional topics feel approachable, authentic, and engaging.
Curiosity about workplace trends, hiring, careers, leadership, internet culture, emerging platforms, and digital communities.
Interest in using AI tools responsibly to improve efficiency, insights, and community operations while keeping quality and authenticity high.

Responsibilities

Own and drive Robert Half’s Reddit strategy, establishing the roadmap, engagement framework, and community growth initiatives while serving as the organization’s leading authority on Reddit culture, community dynamics, platform best practices, and audience engagement.
Manage Robert Half-owned Reddit communities, including moderation, community resources, content, rules, reputation, and overall community health.
Build Robert Half's organic Reddit presence by finding, joining, and contributing to relevant conversations across career, workplace, recruiting, HR, tech, finance, legal, and industry communities to drive brand awareness, authority, and AI visibility.
Write platform-native Reddit copy that feels sharp, useful, and human, matching subreddit tone while earning trust, upvotes, and real engagement.
Create and oversee Reddit editorial calendar including reactive engagement opportunities, community growth initiatives, advocate/influencer activations, and expert AMAs to support participation, AI visibility and business priorities.
Lead proactive and reactive engagement across LinkedIn, Instagram, TikTok, YouTube, Reddit, and emerging channels.
Develop and maintain platform-specific community engagement frameworks, response playbooks, and governance guidelines that ensure timely, appropriate and brand-aligned participation across social channels.
Monitor and respond to comments, mentions, DMs, and community conversations with speed, wit and authenticity.
Build relationships with job seekers, employers, clients, industry voices, creators, and brand advocates.
Adapt voice and engagement style by platform to appeal to audiences and cement the brand’s authentic understanding of social.
Craft clever, audience-first copy for comments, replies, captions, and community moments that wins people over and makes the brand feel more relatable.
Elevate recurring questions, concerns, ideas, and insights from the community back to the business.
Use Sprout, Brandwatch, and other social/AEO intelligence tools to track conversations and audience signals.
Monitor sentiment, workplace conversations, hiring trends, competitor activity, audience questions, content opportunities, and social search/AI discovery trends.
Turn audience insights into practical recommendations for content, messaging, marketing, communications, customer experience, and sales.
Partner with Social Analytics Manager to report on community engagement, sentiment, share of voice, audience growth, community health, referral traffic, conversation quality, and audience trust.
Measure performance across Reddit and social channels, then recommend ways to improve engagement, community outcomes, and growth.
Connect community activity to business and brand goals.
Support social trends, brand campaigns, thought leadership content, and other moments where Robert Half can drive meaningful awareness, AI visibility, and engagement.
Partner with Social Media, Content Marketing, PR, Brand, Customer Experience, Legal, and other teams on creating processes, guidelines, campaigns, engagement strategies as well as crafting responses and operationalizing feedback, sentiment trends and other platform opportunities that align cross-functionally.
Collaborate with Lifecycle Marketing, Paid Media and other teams to develop audience growth strategies that expand subreddit membership, increase participation, and promote key content.

Benefits

Group health insurance benefits (medical, vision, dental)
FSA and HSA healthcare accounts
Life and accident insurance
Adoption and fertility assistance
Paid parental leave of up to 6 weeks
Short/long term disability
Paid time off for vacation, personal needs, and sick time (up to 17 days per calendar year)
Up to 11 paid holidays per calendar year
Opportunity to contribute to company 401(k) savings and investment plan or deferred compensation plan (if eligible)
Employer match of 100% on the first 3% of your contributions for eligible employees
Discretionary annual bonus