Social Media Leasing & Marketing Associate - Landmark

LV Collective•College Park, MD

5d•Onsite

About The Position

Landmark is seeking a Social Media + Leasing Associate to join their leasing team. This role is ideal for a socially savvy college student who is up-to-date on social trends, enjoys creating content, and is a natural connector within campus life. The associate will manage and grow the company's Instagram and TikTok accounts, while also contributing to the leasing and resident experience.

Requirements

Current college student in pursuit of a Bachelor’s degree, preferably in Marketing, Communications, Advertising, PR, Journalism or related fields of study
Experience managing a brand or influencer Instagram presence
Passion for social media and content creation, ideally displayed through a strong personal social presence
Strong grasp of major social media platforms including Instagram and TikTok.
Comfortable in front of the camera, for Instagram stories, reels and TikTok

Responsibilities

Manage and monitor Landmark's social media channels (Instagram and TikTok) while following the company’s Social Media Strategy and Policies
Develop and execute monthly social content calendars for social media accounts that tell the brand story and create brand relevance
Publish unique, audience-specific content on social media channels to drive brand awareness and engagement
Engage with followers on Instagram via comments, likes and shares
Work with our corporate video team to conceptualize and produce videos for social media and other digital platforms
Maintain a consistent brand presence through appropriate brand colors, guidelines and layouts for visuals
Manage weekly Instagram giveaway campaign, including ideation, content creation, winner selection, gift acquisition and delivery.
Assist Social Media Director with planning and coordinating lifestyle photoshoots
Be a brand ambassador—greet prospective residents with energy and enthusiasm, providing tours that showcase everything Landmark has to offer.
Assist with lease applications and ensure a seamless, efficient process for future residents.
Utilize CRM to track leads, manage prospect interactions, and ensure a seamless leasing experience from initial inquiry to signed lease.
Deliver exceptional customer service to both current and prospective residents—be the go-to person for their needs.
Assist with front desk operations, handling inquiries, answering calls, and responding to emails professionally and promptly.