Partner 20, Social Media Lead, Frontier

a16z

1d•$199,000 - $232,000•Remote

About The Position

The Social Media Lead will grow Andreessen Horowitz Frontier’s social channels and engage key communities across different audiences and domains. Working closely with the Frontier marketing team, this person will adapt and distribute existing content for social media and help create social-native content, including clips and campaigns. The work spans external podcast appearances and media interviews, investment announcements, events and industry conferences, editorial content, and special projects. The role will advise the broader Frontier team, including investing and operations, as well as portfolio companies, on social media strategy and profile building. The Social Media Lead will serve as the online brand voice for a16z Frontier and work with the audience development lead to test content hypotheses, evaluate performance, and incorporate findings into content programs. The role also includes producing social content and overseeing short-form clips with technical A/V and production vendors. This is a remote role, including for people on West Coast time. Occasional in-office attendance is required for team offsites, conferences and events, and business needs. The position reports into editorial.

Requirements

Direct, hands-on experience owning social media for a high-visibility or high-growth brand.
Excellent communication skills across text, multimedia, design, or memes.
Ability to adapt style and voice across formats, platforms, and audiences while maintaining an appropriate tone.
Experience with X and LinkedIn.
Strong command of data, including implementing and using analytics tools and regularly interpreting and reporting insights.
Ability to collaborate cross-functionally and meet multiple concurrent deadlines.
Passion for technology and open source.
Low ego, high empathy, and ability to collaborate effectively with diverse teams.
Ability to create social content, produce it with others, and oversee short-form clips operations.
Curiosity and willingness to keep learning about new domains, including developments in science and technology.

Nice To Haves

Experience embedded in a content operation.
Experience with crypto-native or alternative social media tools and video.
Experience working with technical A/V and production vendors.

Responsibilities

Grow a16z Frontier’s social channels and engage relevant communities across audiences and domains.
Adapt and distribute existing content as social media posts.
Develop social-native content, including clips, campaigns, and other creative formats.
Promote external podcast appearances, media interviews, investment announcements, events, industry conferences, editorial content, and special projects through social media.
Advise the Frontier team and portfolio companies on social media strategy and profile building.
Monitor online culture, conversations, sentiment, industry trends, and shifts to inform social content.
Develop ideas and operationalize them into processes, pipelines, and content calendars.
Analyze social media performance, test content hypotheses in collaboration with the audience development lead, evaluate results, and report insights.
Create social content directly when needed and produce content with others.
Oversee short-form clips in coordination with technical A/V and production vendors, including identifying, adapting, editing, and timing clips and other social creative.
Represent a16z Frontier as its online brand voice, engage relevant communities and audiences, and identify and engage influencers across verticals and domains.
Collaborate cross-functionally and meet multiple concurrent deadlines.