Social Media Lead, Crime Junkie

Podcast Management Inc•Indianapolis, IN

7d•Onsite

About The Position

Audiochuck is seeking a strategic and creative Social Media Lead for the Crime Junkie brand. This role is responsible for defining, building, and scaling the social presence of the brand across various platforms. The Social Media Lead will own social strategy, content programming, and execution, ensuring all content aligns with the brand's voice, editorial standards, and audience expectations. This individual will partner with reporting, production, marketing, and the broader Audiochuck social team to create an audience-first social experience that informs, engages, and grows the Crime Junkie community. The ideal candidate combines strong editorial instincts with platform expertise, thrives in a fast-paced environment, and is excited to build a best-in-class social presence for a category-leading brand.

Requirements

5+ years of experience in social media, digital content, audience development, or related fields.
Proven track record of growing and scaling social channels with measurable audience impact.
Deep understanding of Instagram, TikTok, X, Facebook, and emerging social platforms.
Strong editorial judgment and ability to responsibly cover complex or sensitive topics.
Experience managing high-volume content calendars and content programming systems.
Data-driven mindset with experience using analytics to inform strategy and decision-making.
Experience mentoring, managing, or developing creators, producers, or junior team members.
Ability to thrive in a fast-paced environment that requires both planned and reactive content execution.
Strong communication and cross-functional collaboration skills.
Passion for true crime storytelling and an understanding of the responsibility that comes with covering these stories.

Responsibilities

Own and lead the social strategy for Crime Junkie across Instagram, TikTok, X, Facebook, and emerging platforms.
Define and evolve Crime Junkie's social voice, content pillars, and platform-specific strategies.
Establish Crime Junkie social channels as a destination for original, engaging true crime content.
Identify opportunities to grow audience reach, engagement, and community loyalty.
Monitor audience behavior, platform trends, and true crime conversations to inform strategy.
Lead content creation and publishing across all Crime Junkie social platforms.
Develop and maintain a structured content calendar with visibility across stakeholders.
Balance timely, reactive storytelling with evergreen content programming.
Own posting cadence, content mix, and prioritization across channels.
Ensure content remains aligned with Crime Junkie's voice, values, and editorial standards.
Define, track, and analyze key performance metrics.
Use audience insights and performance data to continuously refine content strategy.
Test and iterate on formats, storytelling approaches, and distribution strategies.
Identify opportunities to improve engagement, reach, and audience retention.
Build and operationalize scalable workflows for content creation, review, publishing, and optimization.
Establish systems and processes that support efficient, high-quality execution.
Identify gaps in capacity, skill sets, and resources and recommend solutions.
Help define how the Crime Junkie social function evolves and scales over time.
Partner with reporting, production, and marketing teams to align social content with broader initiatives.
Collaborate with the Audiochuck social team to integrate promotional efforts while preserving Crime Junkie's unique voice.
Ensure clear communication and alignment across stakeholders.
Support major launches, investigations, special projects, and audience engagement initiatives.