Fall 2026 Social Media Internship - Dollywood Parks & Resorts - Seasonal

The Dollywood Company • Pigeon Forge, TN

2d • Onsite

About The Position

At Dollywood Parks & Resorts, we create memories worth repeating! We are seeking a Social Media Intern who will embody the heart and soul of our mission of creating memories worth repeating while bringing families closer together while caring deeply about our brand. We want to work alongside someone who acts as an extension of our mission, values, and culture. The ideal Social Media Intern will be equal parts curious learner, innovator, administrator, detail driver, mentor, and motivator. The Social Media Intern is responsible for assisting the Social Media and Public Relations team with the social media presence for Dollywood Parks & Resorts, including influencer relations, social content support and social media community management support. Dollywood will provide the intern: Practical experience, Hands-on experience within the wide scope of social media and influencer professions, Opportunity to apply theory with practice, Opportunity to identify and create professional contacts and network accordingly, The opportunity to create portfolio work, Working knowledge of a marketing department with a focus on social media. Additionally, the ideal candidate will be able to display and live out Lead with Love qualities, strongly rooted in the Dollywood Company culture, by being patient, kind, trusting, unselfish, truthful, forgiving, dedicated and accountable.

Requirements

• Must be 18 years of age
• At least junior-level status at a college, university or technical school
• Concentration in Communications, Social Media, Marketing and/or related field
• Excellent multi-tasking skills required to manage and create daily digital content
• Adhere to team scheduling requirements including nights, weekends and holidays, as required
• Ability to safely operate company vehicles according to company policy.
• Must have valid driver’s license, proof of auto liability insurance and acceptable motor vehicle driving record
• Offers of employment are contingent upon satisfactory completion of background screening which includes criminal history
• Must be self-motivated and disciplined
• Must be able to prioritize and complete work assignments on a timely basis
• Must maintain strict confidentiality and judgment regarding privileged information
• Must have professional appearance with good personal hygiene
• Must be productive in a fast-paced environment
• Must maintain dependable work attendance and flexibility with assigned work schedules including any required overtime, evenings, weekends and holidays
• Must be sensitive to the needs of our Guests and feel empowered to act to meet their needs within company guidelines
• Must be able to utilize effective communication, problem solving, conflict management and interpersonal skills
• Must be able to communicate effectively with Guests and Hosts using approved communication methods
• Able to collaborate with cross-functional teams to plan, execute, and deliver projects ahead of schedule, fostering open communication and mutual support to achieve shared goals
• Able to comprehend instructions and retain information
• Able to perform duties consistent with creating a safe and secure environment for hosts and guests
• Able to be flexible to handle frequent changes in priorities

Nice To Haves

• Interest in theme park, entertainment industry, brand marketing, preferred but not required

Responsibilities

• Attend Leadership Development classes as available
• Attend weekly intern meetings to discuss jobs of the week and learn about the different functions of a theme park
• Assist the social media team in executing all interactive efforts across social media, including influencers, social content, community management and social media reporting
• Assist the social media team in maintaining influencer inquiries and partnerships via AspireIQ, and scheduling and creating content for Pink Jeep and Dollywood Parks & Resorts’ channels via Sprout Social
• Work with Dollywood Parks & Resorts personnel to obtain, develop and proof content for all social/PR campaigns
• Work with Public Relations and Social Media team to support PR and Dollywood Parks & Resorts’ events (media visits, park events, etc.)
• Assist in social media analytics tracking for Dollywood Parks & Resorts’ channels and evaluate results to adjust strategy to improve/meet goals
• Monitor all social media channels via Sprout on a daily/frequent basis, identifying issues or opportunities, and interacting with the Social Media Supervisor to address needs

Benefits

• Practical experience
• Hands-on experience within the wide scope of social media and influencer professions
• Opportunity to apply theory with practice
• Opportunity to identify and create professional contacts and network accordingly
• The opportunity to create portfolio work
• Working knowledge of a marketing department with a focus on social media

What This Job Offers

• Career Level: Intern
• Education Level: Associate degree