Social Media Intern
About The Position
Founded in 2010, POP MART is a leading global pop culture and entertainment company. With IP at its core, POP MART works with artists and designers worldwide to develop and operate IPs, creating products, services and entertainment experiences for consumers. Its portfolio includes beloved IP characters such as THE MONSTERS , TWINKLE TWINKLE, CRYBABY, DIMOO, SKULLPANDA, Hirono and MOLLY. As of the first half of 2026, POP MART had more than 100 million registered members worldwide, operated 676 physical stores and over 2,800 ROBO SHOP vending machines, and reached nearly 100 countries and regions through cross-border e-commerce platforms,bringing joy to consumers around the world. POP MART (09992.HK), founded in 2010, is a leading global company in the trend culture and entertainment industry. Centered around IP, POP MART has built a comprehensive platform for creative incubation and IP operation, empowering global creators while delivering exciting products, services, and immersive entertainment experiences to consumers. POP MART identifies and nurtures emerging artists and designers worldwide, creating popular character IPs through a well-established IP development and operation system. Its portfolio includes iconic IPs such as MOLLY, SKULLPANDA, DIMOO, THE MONSTERS, and Hirono. By launching art toys and derivative products based on these IPs, POP MART continues to lead trends in consumer culture. As of the end of 2025, POP MART operates over 630 physical stores and more than 2,637Robo Shops across 20+ countries and regions. Through multiple cross-border e-commerce platforms, the company has reached audiences in over 90 countries and regions, bringing joy to young consumers around the world.
Requirements
- Current student or recent graduate pursuing Marketing, Communications, Digital Media, Advertising, Business, or a related field.
- Strong interest in social media, content creation, retail marketing, and pop culture.
- Experience creating content for TikTok and Instagram Reels.
- Familiarity with CapCut, Adobe Premiere Pro, Final Cut Pro, Canva, or similar editing platforms.
- Excellent organizational and project management skills with strong attention to detail.
- Strong written and verbal communication skills.
- Ability to manage multiple projects in a fast-paced environment.
Nice To Haves
- Fluency or professional proficiency in Spanish or Portuguese is a strong plus.
- Passion for designer toys, collectibles, anime, gaming, fashion, or pop culture is a plus.
- Experience with photography or videography is a plus.
- Familiarity with social media analytics, scheduling platforms, or content management tools is a plus.
Responsibilities
- Assist with the planning and execution of social media campaigns, product launches, and retail marketing initiatives across the Americas.
- Help organize campaign timelines, content calendars, and internal trackers to ensure projects stay on schedule.
- Support communication with retail stores regarding social media initiatives, promotional campaigns, and content requests.
- Assist with campaign recaps, presentations, and performance reporting.
- Capture and edit short-form content for TikTok, Instagram Reels, Stories, and other social platforms.
- Brainstorm and pitch creative concepts for product launches, IP campaigns, retail promotions, and trending moments.
- Draft social copy, internal communications, creative briefs, and campaign messaging.
- Assist with photo and video asset organization for marketing campaigns.
- Support content production for retail events, store openings, pop-ups, creator visits, and product launches.
- Assist in preparing creative briefs, shot lists, production schedules, and shoot logistics.
- Help coordinate with photographers, videographers, and other creative vendors before and after productions.
- Organize content deliverables and ensure assets are properly tracked and shared internally.
- Monitor retail store social accounts for campaign participation and brand consistency.
- Track social media trends and identify opportunities relevant to POP MART's products and IPs.
- Support community engagement initiatives by monitoring audience conversations and collecting social insights.
- Assist with gathering user-generated content and campaign highlights for internal reporting.
Benefits
- Opportunities to learn and lead: we provide on-the-job training to ensure employees are equipped with the most up-to-date skill sets and knowledge
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What This Job Offers
Career Level
Intern
Education Level
No Education Listed
