Social Media Intern

VisitPITTSBURGH•Pittsburgh, PA

About The Position

The VisitPITTSBURGH Social Media Intern role offers hands-on experience in the dynamic world of digital marketing. This position will work closely with the Senior Social Media Manager on a variety of projects, including engaging with online communities across social media platforms, supporting YouTube and Pinterest channel content and design, organizing user-generated content (UGC), photography, and digital assets, and assisting with content planning, research, and organization. This internship offers an excellent opportunity to build your skills, make meaningful contributions, and explore the dynamic field of social media in a real-world setting.

Requirements

  • Passion for social media, digital marketing, and content creation
  • Strong written and verbal communication skills
  • Highly organized and detail-oriented
  • Creative thinker with strong attention to detail
  • Familiarity with social media platforms, including Instagram, TikTok, YouTube, Facebook, and Pinterest
  • Proficiency in or willingness to learn video and photo editing tools
  • Ability to manage multiple projects and meet deadlines
  • Students who are currently enrolled in an undergraduate or graduate program from an accredited college or university and are pursuing the following academic majors or minors are preferred: hospitality, tourism, communications, public relations, marketing, journalism, business, digital marketing, economics, or information technology
  • Availability to work 21 hours per week for 13 weeks
  • Reliable transportation

Responsibilities

  • Monitor VisitPITTSBURGH’s social media channels, respond to comments and messages, engage with users, and help foster a positive and welcoming online community.
  • Assist with content planning, organization, and optimization of VisitPITTSBURGH’s YouTube and Pinterest channels.
  • Collect, organize, and maintain user-generated content, photography, video, and other digital assets for use across VisitPITTSBURGH’s social media channels.
  • Assist with social media research, content planning, copywriting, and other tasks that support the development and execution of engaging social content.
  • Support the evolution of VisitPITTSBURGH’s social media visual identity by helping build and organize a robust library of user-generated content, photography, video, and other digital assets.
  • Source and evaluate brand-aligned content, identify gaps within the existing asset library, and assist in creating an organized and searchable system for future use across VisitPITTSBURGH’s social media channels.
  • Present work at the conclusion of the internship, including key assets collected, content gaps identified, and recommendations for continuing to grow and maintain a strong, brand-aligned visual content library.
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