Social Media & Influencer Manager, North America

Groupon•Chicago, IL

17h•$70,000 - $90,000•Hybrid

About The Position

Groupon is rebuilding its brand, and North America is the main stage. This role will own how Groupon shows up in culture through its organic social channels and its influencer & creator program. The position requires a single point of contact for social media and influencer marketing, operating without silos. The role reports to the Brand Marketing Director and leads a team of two. Key responsibilities include analyzing the effectiveness of social media content and influencer campaigns, ensuring data-driven decision-making.

Requirements

5+ years of experience in social and influencer marketing.
2+ years of experience owning a creator program and its budget.
Experience negotiating rates, structuring contracts, and defending spend with performance data.
Experience running affiliate/performance tracking for creators (CJ, Impact, Rakuten, or similar) from post through to purchase.
Understanding of content performance on TikTok, Instagram, and YouTube, and Gen Z consumption and creation habits.
Fluency with AI production tools (Veo, Sora, Runway, Midjourney, ElevenLabs, etc.) to judge output.
Ability to pull reports, identify trends, and recommend next steps.
Experience leading people or a strong case for readiness to lead.
Work samples are required, including creator campaigns and their returns, and social content produced or directed.

Nice To Haves

Marketplace or e-commerce experience where content conversion was critical.
Experience with long-form YouTube partnerships.
Comfort on camera.
Light editing skills.

Responsibilities

Run the NA influencer & creator program end to end — sourcing, rates, contracts, briefs, content review, renewals.
Manage the influencer budget, the ambassador roster, and make decisions on reinvestment.
Implement trackable metrics such as affiliate links, promo codes, creator hub pages, and a scoring model to evaluate roster performance based on engagement, deal-view lift, and attributed orders.
Direct organic social media strategy, including channel mix, content pillars, cadence, and content approval across TikTok, Instagram, and YouTube.
Utilize and direct AI-native generative tools for content creation.
Lead a team of two, establish an operating rhythm for social and creator programs, and maintain quality standards.
Own key performance indicators including Total Views on organic social, and attributed orders and cost-per-view for influencers & creators.
Analyze performance data, optimize underperforming initiatives, reinvest in successful strategies, and present findings to senior leadership.