Social Media & Influencer Manager, North America

Groupon•Chicago, IL

6d•Hybrid

About The Position

Groupon is rebuilding its brand, and North America is the main stage. This role will own how Groupon shows up in culture through its organic social channels and influencer & creator program. The position requires a data-driven approach to measure the effectiveness of social and influencer campaigns, ensuring alignment with business objectives. The Social Media & Influencer Manager will report to the Brand Marketing Director and lead a team of two, focusing on integrating social and creator strategies with a unified calendar and zero silos.

Requirements

5+ years of experience in social and influencer marketing.
2+ years of experience owning a creator program and its budget.
Experience negotiating rates and structuring contracts.
Proven ability to defend marketing spend with performance data.
Experience running affiliate/performance tracking for creators using platforms like CJ, Impact, Rakuten, or similar.
Deep understanding of what performs on TikTok, Instagram, and YouTube, and how Gen Z consumes and creates content.
Fluency with AI production tools (e.g., Veo, Sora, Runway, Midjourney, ElevenLabs) to judge output.
Ability to pull reports, identify trends, and recommend next steps.
Experience leading people or a strong case for readiness to lead.
Work samples required: creator campaigns with performance data and social content produced or directed.

Nice To Haves

Marketplace or e-commerce experience where content conversion is critical.
Experience with long-form YouTube partnerships.
Comfort on camera.
Light editing skills.

Responsibilities

Run the NA influencer & creator program end to end — sourcing, rates, contracts, briefs, content review, renewals.
Own the budget, the ambassador roster, and decisions on reinvestment.
Implement trackable metrics like affiliate links, promo codes, creator hub pages, and a scoring model to rank the roster on engagement, deal-view lift, and attributed orders.
Direct organic social media strategy, including channel mix, content pillars, cadence, and final content approval across platforms like TikTok, Instagram, and YouTube.
Utilize and direct AI-native generative tools for content creation.
Lead and coach a team of two, establishing an operating rhythm across social and creator functions, and maintaining a high quality bar.
Own key performance indicators such as Total Views on organic social, attributed orders, and cost-per-view on influencers & creators.
Analyze performance data to optimize spending, discontinue underperforming initiatives, and reinvest in successful strategies.
Build and present readouts on performance to senior leadership, including the CMO.