Social Media Growth & Content Specialist (Ridgefield Park, NJ)

Hiossen • Ridgefield Park, NJ

9h

About The Position

The Social Media Growth & Content Specialist will grow Hiossen’s social audiences, direct content across Instagram, Facebook, LinkedIn, and YouTube, and manage paid social campaigns and performance reporting. The role focuses on reaching U.S. dentists and dental professionals, creating clinical and educational content, and converting social engagement into course registrations and leads. The specialist will work with clinicians, course directors, key opinion leaders (KOLs), dental creators, internal teams, and the Design team. The position involves regular travel to dental practices, courses, and trade shows across the U.S., as well as local visits in the NJ/NY area. Some evening and weekend work is required for events.

Requirements

• A proven record of growing a brand or creator account, with account handles, before-and-after follower numbers and dates, and shareable analytics screenshots.
• A portfolio that includes video personally shot and edited, plus examples of social content planned or directed.
• 2–4 years of experience in social media, content marketing, or paid social.
• Hands-on experience running campaigns in Meta Ads Manager, including targeting, lead forms, budgets, and A/B tests, and reading results in GA4.
• Working proficiency in Adobe Creative Cloud, including Photoshop, Premiere Pro, and Lightroom.
• Comfort shooting and editing short-form video independently.
• Daily practical use of AI tools, such as for drafting captions and video scripts, editing and repurposing video, analyzing campaign data, and building reports; candidates will be asked to explain their workflow during the interview.
• Strong written and verbal communication skills, and comfort hosting doctors, KOLs, and internal stakeholders on-site.
• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field, or equivalent experience.
• Valid driver’s license and ability to travel up to 30%, including some evenings and weekends.
• Ability to lift and carry production equipment up to 25 lbs. and stand for extended periods during events.

Nice To Haves

• Experience growing accounts aimed at dentists, physicians, or other healthcare professionals.
• Existing relationships with dental creators or KOLs.
• Experience in the dental, medical device, or healthcare industry.
• Working knowledge of camera, lighting, and audio setup; professional videography experience is not required.
• Experience with Meta Lead Forms, LinkedIn Campaign Manager, and LinkedIn Lead Gen Forms.
• GA4 event and conversion setup, Google Tag Manager, and consistent UTM practices.
• Experience with competitive intelligence and social media benchmarking.

Responsibilities

• Track and report monthly follower, reach, and engagement growth on each platform, focusing on U.S. dentists and dental professionals.
• Test hooks, formats, posting cadence, and content series; identify what drives growth and scale successful approaches.
• Build collaborations with clinicians, course directors, KOLs, and dental creators.
• Engage daily by replying to comments and messages, participating in dental conversations, and converting followers into course registrations and leads.
• Benchmark competitors across social platforms to identify growth opportunities and sharpen brand positioning.
• Set content direction for Instagram, Facebook, LinkedIn, and YouTube, including themes, series, and creative briefs, with an emphasis on clinical and educational content.
• Plan and manage the content calendar.
• Film on-site at partner dental practices, trade shows, and courses; coordinate participating doctors and KOLs, including scheduling, briefing, and facilitating filming.
• Edit original footage into short-form video such as Reels and Shorts, and brief the Design team on graphics, carousels, and larger projects.
• Use AI tools to accelerate copywriting, editing, and reporting, and ensure posts and ads comply with medical device and healthcare marketing regulations.
• Help employees and teams share official content, and maintain company camera and production equipment.
• Run paid campaigns on Meta and LinkedIn, including customer-list targeting, lead forms, event promotion, and retargeting.
• Manage ad budgets, A/B test creatives and targeting, and improve CPL, CPA, CTR, and ROAS month over month.
• Use existing GA4 and platform tracking, including UTM links and Meta Pixel, to analyze social traffic to hiossen.com, course registrations, and lead-form submissions.
• Deliver a structured monthly report to the Marketing team with clear takeaways and next steps.

Benefits

• Comprehensive health, dental, and vision insurance coverage for the employee and family.
• Life insurance and AD&D, 100% company-paid.
• Short- and long-term disability, 100% company-paid.
• 401(k) with company match up to 5% of salary.
• 15 days of paid time off in the first year (6 vacation days and 9 sick days), increasing to 20 days from the second year.
• One paid day off on the employee’s birthday.
• 10 paid holidays per year.
• Company-provided camera and production equipment.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level