Social Media Content Specialist

Highlands College • Birmingham, AL

1d

About The Position

The Social Media Content Specialist supports the mission of Highlands College by managing day-to-day social media execution across multiple accounts, platforms, brands, and content calendars. This role keeps social media projects organized, on schedule, on brand, and aligned with the overall media strategy of the Strategic Communications department. The Social Media Content Specialist writes and edits social media copy, schedules and publishes content, manages engagement, coordinates content needs, and supports campaign execution. This role also contributes to content ideation and creative development by helping identify story opportunities, social trends, and engaging content ideas that connect with key audiences. This role requires a strong project manager, competent writer, creative contributor, and detail-oriented teammate who can manage multiple priorities with excellence.

Requirements

• Ability to manage multiple social media content calendars across several brands, accounts, and platforms.
• Ability to schedule, publish, and optimize social media content.
• Ability to write captions and social media copy aligned with distinct brand voices.
• Ability to contribute creative ideas for social media content, trends, campaigns, and storytelling moments.
• Ability to edit and proofread content with accuracy.
• Ability to manage multiple projects, deadlines, and approval processes at one time.
• Ability to coordinate with teammates, student contributors, and internal departments.
• Ability to use social media scheduling, publishing, analytics, and project management tools.
• Ability to maintain brand consistency across captions, visuals, stories, reels, and other social media formats.
• Strong understanding of English grammar, writing, and proofreading.
• Strong knowledge of social media platforms and best practices.
• Understanding of social media trends, Gen Z + Alpha preferences, and engagement techniques.
• Familiarity with managing multiple social media brands, accounts, and content calendars.
• Familiarity with tools such as Sprout Social, Hootsuite, Later, Buffer, Meta Business Suite, Meltwater, ManyChat, Monday.com, Asana, Trello, or similar platforms.
• Working knowledge of AI tools for content development, research, ideation, and workflow efficiency while maintaining authentic, brand-aligned communication.
• 3+ years of relevant experience in social media management, digital marketing, communications, or content coordination preferred.
• Experience managing multiple social media calendars, scheduling content, writing captions, and coordinating content projects preferred.
• Experience supporting multiple social media accounts, brands, or campaigns at one time preferred.
• Experience using project management tools and social media scheduling platforms preferred.

Nice To Haves

• Basic understanding of Canva, Adobe Creative Suite, or similar content creation tools is preferred.
• Bachelor’s degree in marketing, communications, public relations, journalism, digital media, or a related field preferred.

Responsibilities

• Manage social media calendars and posting.
• Coordinate social media projects and workflows.
• Write, edit, and contribute to creative content development.
• Support engagement, campaigns, and reporting.
• Collaborate and contribute strategically.

Benefits

• Participate in ministry at Church of the Highlands and Highlands College by leading small groups.
• Affirm and uphold the Statement of Faith and the Core Values and DNA of the College, exemplifying all by word and lifestyle.
• Perform other duties as assigned in support of the mission and objectives of Highlands College.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level