Social Media & Graphic Design Specialist

State of Colorado•Denver, CO

4d•Hybrid

About The Position

The Colorado Department of Transportation (CDOT) is hiring a Social Media & Graphic Design Specialist (Marketing and Communications Specialist III) to manage and execute CDOT’s social media strategy and content, and contribute to the development, production, and distribution of high-quality materials and products. The position leads strategy, content creation, and community engagement across CDOT’s social platforms; creates copy, video, and digital content; and coordinates with subject matter experts and content contributors to keep messaging aligned with CDOT’s Social Media Strategy. It analyzes channel performance, produces monthly analytics and quarterly reports, and conducts quarterly assessments of CDOT’s strengths, weaknesses, opportunities, and risks. The specialist also designs and produces creative materials such as reports, brochures, banners, presentations, logos, and digital graphics. The role supports multimedia and video production, manages assigned projects through production, works with vendors on specifications, bids, proofs, printing, and billing, and collaborates with the Creative Services team to meet state accessibility standards and graphic design best practices. The specialist researches industry trends and implements and trains the team on approved products, processes, or technology. The schedule is primarily 8:00 a.m.–5:00 p.m., Monday through Friday, with the opportunity for a flexible schedule. The position will likely follow a hybrid schedule, with approximately 50% of time in the field and 50% in the office. Travel during work hours throughout Metro Denver and the Front Range is required, along with occasional overnight travel throughout Colorado (1–3 times a year), and occasional attendance at night/public meetings and weekend events. The position requires operating CDOT vehicles to visit project locations and gather video and photography content. Applicants must be Colorado residents.

Requirements

At least six years of experience focused primarily on communications, graphic design, journalism, marketing, and/or video design or production; this experience must include at least two years of communications experience involving professional or business social media management.
Alternatively, a combination of relevant education and experience totaling at least six years, with at least two years of communications experience involving professional or business social media management. Relevant coursework may include communications, graphic design, journalism, marketing, video design or production, or another field related to the position.
Professional or business social media management experience must include developing, planning, executing, and managing content and/or strategy for professional or business social media channels.
A current, valid driver’s license is required because the position requires operating a state or personal motor vehicle to perform essential functions.
Must pass pre-employment screening, which may include social security number trace, criminal and public court records checks, educational records checks, and driving records checks.
Applicants must be residents of Colorado.
Applicants qualifying through education must submit a legible official or unofficial college transcript, or an official foreign credential evaluation report from a NACES educational credential evaluation service.

Nice To Haves

Demonstrated success with the duties listed in the job description.
State service experience related to the duties of the position.
High ethical standards and integrity.
Excellent interpersonal, customer service, and relationship-building skills.
Ability to work under tight deadlines and adapt to changing assignments.
Ability to take initiative and solve problems innovatively.
Ability to work effectively with stakeholders at all organizational levels.
Strong time and project management skills, including prioritization and multitasking.
Excellent reasoning, investigative, analytical, and problem-solving abilities.
Excellent facilitation, presentation, and written and oral communication skills.
Strong attention to technical detail and accuracy.
Passion for safety.
Comprehensive experience with Adobe Creative Suite, Canva, Sprout Social, X, TikTok, Meta Business Suite, LinkedIn, YouTube, MS Office, Google Suite, and SAP, and ability to quickly learn other software systems.

Responsibilities

Lead strategy, content creation, and community engagement across CDOT’s social platforms.
Develop, plan, execute, and manage content and strategy for CDOT’s social media channels.
Write copy, create videos, and collaborate with team members to gather and produce video and digital content.
Coordinate with subject matter experts on content organization, messaging, graphics, and page promotion.
Coordinate with content contributors to ensure alignment with CDOT’s Social Media Strategy.
Analyze performance metrics to increase channel visibility and audience interaction, and produce quarterly reports and monthly analytics.
Conduct quarterly assessments of CDOT’s strengths, weaknesses, opportunities, and risks.
Design, develop, and produce graphic design and creative materials, including reports, brochures, banners, presentations, logos, and digital and online graphics.
Assist with multimedia and video production projects, including gathering b-roll and photos and helping with onsite production setup.
Obtain and develop project specifications, gather vendor bids, and track multiple projects through their production stages.
Communicate with vendors to prepare projects for printing by reviewing proofs, addressing questions or needs, and coordinating final billing with clients and vendors.
Work with the Creative Services team to ensure content complies with state accessibility standards and graphic design industry best practices.
Research and stay current on social media and graphic design trends for print and digital deliverables.
Implement and train the team on approved new products, processes, or technology as needed.
Operate CDOT vehicles to visit project locations and gather video and photography content.
Perform other duties as assigned.