Social Media Executive (Remote)

division50•Lebanon, PA

15h•Remote

About The Position

We are looking for a proactive Social Media Executive responsible for managing the end-to-end planning and execution of social media content across multiple brands. This role combines viral ideation, trend monitoring, content planning, and execution, ensuring content is both strategically planned and performance-driven. You are responsible for keeping the content pipeline relevant, consistent, and aligned with what is trending and performing on social media.

Requirements

1–3 years experience in social media management or content execution
Strong understanding of TikTok, Instagram Reels, and YouTube Shorts
Strong ability to identify trends and create viral content ideas
Proven experience creating and managing content calendars
Strong organizational and time management skills
Ability to manage multiple brands simultaneously
Strong communication and coordination skills in remote setups

Nice To Haves

Experience working in a marketing agency
Basic video editing skills (CapCut, Premiere, etc.)
Understanding of UGC and performance-driven content
Familiarity with social media scheduling and analytics tools

Responsibilities

Stay constantly updated with trends across TikTok, Instagram Reels, and YouTube Shorts
Identify daily/weekly viral formats, hooks, and content styles
Generate and propose high-performing content ideas daily/weekly
Adapt trends to brand niches and marketing objectives
Develop multiple angles, hooks, and variations for each content idea
Analyze why content goes viral (hooks, pacing, psychology, structure)
Continuously bring fresh ideas to improve reach and engagement
Independently create and maintain weekly and monthly content calendars for assigned brands
Translate viral ideas and trends into structured posting plans
Design daily posting schedules across platforms (Instagram, TikTok, YouTube Shorts, etc.)
Ensure balanced content mix (viral trends, brand content, repurposed assets, etc.)
Continuously update calendars based on trends, campaigns, and performance
Ensure all planned content is organized, approved, and ready for execution
Manage daily posting across all social media platforms
Upload, format, and publish content accurately and on time
Write captions, hashtags, and basic copy aligned with brand tone
Schedule content in advance to maintain consistency
Manage stories, reels, and feed posts across accounts
Work closely with Videographers, Editors, Designers, Marketing team
Provide clear creative briefs based on trends and content ideas
Ensure all content is aligned with planned viral concepts and calendar
Follow up on deliverables to maintain fast execution cycles
Ensure smooth workflow from ideation production publishing
Adapt content for different platforms (format, ratio, caption style, length)
Repurpose viral or high-performing content into multiple variations
Handle light edits when required (basic trimming, captions, formatting)
Ensure all content is optimized for each platform’s algorithm
Manage multiple brand accounts across platforms
Ensure profiles are consistently updated (bios, highlights, branding)
Maintain active, structured, and professional social media presence
Ensure content consistency across all pages
Monitor key metrics (views, engagement, reach, retention)
Identify top-performing content and break down why it worked
Suggest improvements based on performance data
Continuously refine ideation and calendar planning based on insights