Social Media & Events Coordinator-Hospitality

New Land Enterprises•Milwaukee, WI

About The Position

The Social Media & Event Coordinator is responsible for attracting and interacting with our target audience, managing our reputation, and creating one-of-a-kind customer experiences through social media coordination, event planning, programming, and communications across all New Land Hospitality locations. This position is considered full-time with an average of 30 hours/week spent primarily on admin and event duties, but some bartending may be required if the location needs assistance.

Requirements

3-5+ years of proven experience in social media marketing and event coordination
Excellent writing, communication, and customer service skills
Proficiency in graphic design and photo/video editing; understanding of social media analytics and tools, digital marketing, and marketing channels
Strong organizational, communication, analytical, leadership, and project management skills
Ability to work the hours needed for each location; including some nights and weekends to capture content during peak hours

Responsibilities

Create and coordinate editorial calendars
Use social media channels to craft brand stories; generate, edit, and publish engaging content
Build social media followers and engagement on applicable platforms for each property through multiple avenues including but not limited to: strategic community engagement, targeted paid social ads, influencer partnerships, community promotions and contests
Manage online reputation by responding to online reviews on a variety of platforms in a timely fashion; solicit positive reviews from community members, customers, visitors, etc. based on each brand platform
Manage Loyalty perks through POS platform, SMS marketing, or email marketing
With the support of the Marketing Team, create social tiles, flyers, infographics, table signs, menus
Collaborate with supervisor and marketing team to establish marketing strategies that support profitability
Capture and analyze data; use insights to guide social media strategy
Manage marketing spend and identify opportunities for cost optimization
Analyze sales mix vs spend to determine sustainability and educate future marketing decisions
Develop and oversee daily, weekly, monthly, quarterly, and annual programming & events calendar
Keep costs within the budget by recruiting sponsors and other funding
Coordinate all applicable parties in the execution of each event, including onsite team and outside vendors, ensuring the entire event is set up for success from start to finish
With the support of NLE Marketing Team, design marketing campaigns for each event, including but not limited to social media promotion, press, collaborations, digital & print media
Train bartenders and 3rd party vendors on event standards and service standards
Develop event briefs for the onsite team and provide training for all new hires
Act as Manager on Duty when onsite