Social Media & Engagement Coordinator

Dexterra•Guelph, ON

11d•CA$21 - CA$22•Onsite

About The Position

Dana Hospitality, a part of Dexterra Group, is seeking a talented Social Media & Engagement Coordinator. This role will be primarily based in Guelph. The coordinator will be responsible for creating a variety of social media content aligned with the Dana brand across multiple handles for different Dana units. This includes collecting and creating engaging content, sending weekly KPI reports, and organically growing the digital footprint. The position involves interacting with customers to gauge satisfaction with Food Services, liaising with the management team to address pain points, and working with the food service team to generate digital content about food processes, new offerings, and cultural trends. The coordinator will also respond to customer inquiries professionally, identify stakeholders for collaboration to amplify digital viewership and brand building, and manage Dana’s E-Commerce environment for pre-ordering, ensuring it is updated with new products and offerings.

Requirements

Demonstrated experience managing multiple social media accounts (Instagram, Facebook, TikTok, Snapchat) for diverse units or business verticals (e.g., Retail and Higher Education).
Strong background in content creation, including photo, video, and audio capture and editing, with the ability to produce high-quality, engaging material using both mobile devices and professional software.
Maintain access to a reliable personal vehicle to support onsite visits, content capture, and event execution.
Proficiency with editing tools such as Adobe Creative Suite, Canva, CapCut, or similar platforms to create impactful and visually compelling content.
Competent in creating marketing collateral such as posters, signage, digital displays, loyalty cards, and branded materials that align with Dana’s visual identity and standards.
Experience in building and managing E-Commerce platforms, particularly for food service or hospitality-related environments.
Ability to interpret and act on social media performance metrics (e.g., Impressions, Reach, Engagement, Follower Growth), and generate regular performance reports with strategic recommendations for improvement.
Highly organized and capable of managing multiple content streams, deadlines, and unit needs simultaneously while maintaining consistent brand messaging.
Confident and personable communicator with strong customer service skills and the ability to actively engage with customers during tabling, sampling, polling, and event support activities.
Hands-on, hospitality-focused approach with an eye for detail and the ability to troubleshoot and adapt quickly during live events and activations.
Self-starter with a proactive attitude, creative flair, and strong time management skills in fast-paced, multitasking environments.

Responsibilities

Create a variety of Social Media content aligned to the Dana brand and juggling multiple handles on behalf of multiple Dana units.
Collect and create content to populate handles with engaging, relevant, and value-adding material for customers.
Send weekly reports regarding social media KPIs to Dana’s national lead of Social Media and organically grow Digital Footprint Month-Month.
Interact with customers to gauge customer satisfaction regarding Food Services and liaise with Dana’s management team providing the pain points and work towards integrating solutions in our operations.
Work with the food service team to generate excellent digital content regarding food processes, new offerings, and leverage cultural trends.
Respond to questions, inquiries, and suggestions about Food Services with a winsome and professional manner to create a strong digital customer service culture.
Determine multiple stakeholders within the unit and look for opportunities to collaborate to amplify digital viewership and build our brand.
Manage Dana’s E-Commerce environment for pre-ordering and keep it up to date with new products and offerings.