Social Media Community & Engagement Coordinator

BIGGBY COFFEE Home Office•East Lansing, MI

9d•$38,290 - $63,816•Hybrid

About The Position

The Social Media Community & Engagement Coordinator serves as a bridge between BIGGBY COFFEE’s social media marketing efforts and franchisee and end-consumer experience. This role is responsible for day-to-day social media execution, community engagement, franchise support, and platform management. This role ensures a seamless and engaging experience for followers while supporting franchisees in maximizing their social media presence. The coordinator maintains the social media publishing calendar by organizing approved content, scheduling posts, and ensuring campaigns are executed accurately and on time. This role works closely with the Social Media Strategist but both roles independently report to the Digital Marketing Manager.

Requirements

Bachelor’s Degree in Marketing, Digital Marketing, Advertising, or related field required
Minimum of 2 year of job-related experience with social media platform content
Experience with a scheduling platform and social media platforms (Facebook, Instagram, X, LinkedIn, Tiktok, YouTube)
Proficient in MS Office Suite
Canva experience
Digital Business Listings experience (Google My Business, Meta)
Ability to create content
Proven ability to manage multiple projects and priorities at once
Good interpersonal skills and ability to collaborate cross-functionally
Ability to excel in a remote work environment, both independently and as a member of a team
Ability to manage stress and conflicts in a work setting
Reliable internet and setting to perform job remotely
Regular travel to store locations for content creation and occasional travel for company meetings, events, and cross-functional initiatives is an essential function of this role.

Nice To Haves

QSR and franchise social media marketing experience preferred.
Facebook and Google Analytics certifications preferred.

Responsibilities

Monitor social media platforms and engage with followers to foster community and brand loyalty.
Respond to consumer inquiries, comments, and resolve issues promptly.
Identify and escalate issues and opportunities across BIGGBY social channels.
Manage franchisee social media support tickets and provide guidance.
Onboard and support franchisees in setting up and maintaining their social media and business listing accounts.
creating and preparing social media content, including copy, photos, and short videos, for publishing across BIGGBY social channels.
Maintain the social media publishing calendar by organizing approved content, scheduling posts, and ensuring all content is published accurately and on schedule.
Oversee platform maintenance and monitor any issues or improvements.
Organize and deliver store content compliance reporting to applicaple Field Operations teams
Collaborate with internal teams (Brand, People Operations etc) on social media initiatives and content distribution.
Provide administrative support for social media and business listing related projects.
Manage business listings platform, SoCi, to provide onboarding and assistance to stores
Monitor community engagement trends and share observations with the Social Media & Content Strategist to support performance analysis and future content planning.

Benefits

10 days of vacation days as a new hire. Vacation days will then increase with your tenure.
9 Sick Days, 5 Floating Holidays, and 3 Volunteer Days per calendar year.
13 Company-Paid holidays per year.
A paid sabbatical after every 5 years of employment.
Family Care Plan (maternity/paternity)
Bereavement days
ST/LT disability
401K w/ employer match (up to 4%)
Tuition Reimbursement
$100,000 company-paid life insurance
medical, dental, & vision insurance
remote office set-up bonus
a fixed monthly allotment
flexible scheduling
discounted pet insurance
discounted BIGGBY® merchandise
discounted college tuition through select universities