Part-time Social Media & Email Coordinator (Internal)

ABC Home & Commercial Services•Austin, TX

1d•Hybrid

About The Position

As ABC’s Part-time Social Media & Email Coordinator is responsible for executing and optimizing the company’s social media and email marketing strategies. This role focuses on content creation, campaign coordination, audience engagement, and performance tracking to drive brand awareness, customer engagement, and lead generation. Additionally, you will have the opportunity to be the social media voice for the entire company. Day to day, you will find yourself responsible for a wide range of social media tasks, and will contribute to projects and initiatives the marketing department may be working on.

Requirements

Bachelor’s Degree in Advertising, Marketing, Communication or related field (or equivalent experience)
1–3 years of experience in social media and/or email marketing
Experience designing, creating, and monitoring large email campaigns
Evidence of effective written and verbal communication skills
Proficient with social media platforms and email marketing tools (e.g., Mailchimp, HubSpot, Constant Contact)
Strong written and verbal communication skills
Basic understanding of analytics tools (e.g., Google Analytics, platform insights)
Comfortable working independently, confident in engaging with other departments as needed
Occasional flexibility is required, including rare Saturdays and some evenings to capture and share company events on social media.

Nice To Haves

Experience with social media scheduling tools (e.g., Hootsuite, Sprout Social)
Knowledge of basic design tools (e.g., Canva, Adobe Creative Suite)
Understanding of SEO, SEM, AEO/GEO and digital marketing best practices

Responsibilities

Plan, create, and schedule engaging content across platforms (currently Facebook and Instagram; expanding to LinkedIn and TikTok in the near future). This includes but is not limited to: video production, e.g., Behind-the-Scenes (BTS) / Day-in-the-Life videos; reposting photos or videos from customers featuring an ABC product or service, or creating "customer spotlights;" short videos or graphic carousels that teach the audience, e.g., "3 things you didn't know about (Product/Service);" content tied to holidays, local events or even the weather; leveraging a viral joke or relatable trend, as appropriate; polls; graphics; and images.
Monitor social media channels, respond to comments/messages, and engage with followers in a timely manner
Collaborate with internal teams to align social content with campaigns, events, and brand initiatives
Track trends and recommend new ideas to increase reach and engagement
Analyze performance metrics and provide regular reports with insights and recommendations
Own the end-to-end production of email marketing campaigns, including content calendar creation, copywriting, template design in Canva/HTML or similar tool, and final deployment using marketing automation tools.
Segment audiences based on customer purchase history, demographics, and other relevant insights to improve targeting and personalization and drive conversions.
Conduct A/B testing to optimize subject lines, content and send times.
Monitor email performance (open rates, click-through rates, conversions) and recommend improvements.
Maintain a healthy email list by managing bounce rates, unsubscribes, and "sunset policies" for inactive subscribers.
Develop and maintain a master content calendar that aligns social media storytelling with email promotional cycles and company-wide events or milestones.
Ensure all digital communications consistently adhere to ABC’s brand, visual aesthetics, and tone of voice.
Organize and manage a library of digital assets (photos, videos, graphics) for easy access by the wider marketing team.
Monitor and report on key performance indicators, with a particular emphasis on engagement rate and follower growth for social media, and conversion rate for email.
Prepare weekly and monthly reports with actionable insights.
Other duties as assigned.