Part-time Social Media & Email Coordinator

ABC Home & Commercial Services•Austin, TX

1d•Hybrid

About The Position

This is a part-time position responsible for executing and optimizing the company’s social media and email marketing strategies. The role focuses on content creation, campaign coordination, audience engagement, and performance tracking to drive brand awareness, customer engagement, and lead generation. The individual will be the social media voice for the company, responsible for a wide range of social media tasks and contributing to marketing department projects and initiatives.

Requirements

Bachelor’s Degree in Advertising, Marketing, Communication or related field (or equivalent experience)
1–3 years of experience in social media and/or email marketing
Experience designing, creating, and monitoring large email campaigns
Evidence of effective written and verbal communication skills
Proficient with social media platforms and email marketing tools (e.g., Mailchimp, HubSpot, Constant Contact)
Strong written and verbal communication skills
Basic understanding of analytics tools (e.g., Google Analytics, platform insights)
Comfortable working independently
Confident in engaging with other departments as needed
Occasional flexibility is required, including rare Saturdays and some evenings to capture and share company events on social media.

Nice To Haves

Experience with social media scheduling tools (e.g., Hootsuite, Sprout Social)
Knowledge of basic design tools (e.g., Canva, Adobe Creative Suite)
Understanding of SEO, SEM, AEO/GEO and digital marketing best practices

Responsibilities

Plan, create, and schedule engaging content across platforms (Facebook, Instagram, LinkedIn, TikTok).
Produce video content, repost customer content, create educational content, and develop graphics and images.
Monitor social media channels, respond to comments/messages, and engage with followers.
Collaborate with internal teams to align social content with campaigns, events, and brand initiatives.
Track trends and recommend new ideas to increase reach and engagement.
Analyze social media performance metrics and provide reports with insights and recommendations.
Own the end-to-end production of email marketing campaigns, including content calendar creation, copywriting, template design, and deployment.
Segment audiences for improved targeting and personalization.
Conduct A/B testing to optimize email campaigns.
Monitor email performance and recommend improvements.
Maintain a healthy email list by managing bounce rates, unsubscribes, and inactive subscribers.
Develop and maintain a master content calendar aligning social media, email, and company events.
Ensure all digital communications adhere to brand guidelines.
Organize and manage a library of digital assets.
Monitor and report on key performance indicators for social media and email.
Prepare weekly and monthly reports with actionable insights.
Perform other duties as assigned.