Social Media Editor, InStyle

People Inc•New York, NY
•Hybrid

About The Position

The Social Media Editor will execute InStyle’s social strategy, content, and audience development across social platforms. The role requires expertise in Instagram, TikTok, Facebook, Threads, and emerging platforms, including their functionality, trends, and user behavior, with a focus on short-form video. The editor will work closely with InStyle’s Social Media Director and Assistant Social Media Editor, as well as video, editorial, art and photo, and sales teams, within content production workflows. The editor will support InStyle during tentpole moments such as awards shows, red carpets, events, parties, panels, and fashion week as needed. The role involves using analytics tools and translating data into clear, actionable guidance; drafting copy; and appearing on camera for short-form content, original series, and vodcast interviews. The editor will concept, produce, shoot, edit, and optimize content at high volume. This is a hybrid in-office position, with the ability to work remotely up to two days per week. Occasional off-hours and weekend work may be necessary. Approximately 10% travel is required on an as-needed basis. InStyle is a trusted voice in fashion, beauty, and pop culture. Its content is intended to be insightful, conversational, and accurate, and its mission is to spotlight style with intention, impact, and influence.

Requirements

  • Bachelor’s degree in Journalism, Communications, or a related field, or equivalent work experience.
  • 3–5 years of digital, social media, and/or video experience.
  • Expertise in Instagram, TikTok, Facebook, Threads, and emerging social platforms, including their functionality, trends, and user behavior.
  • Proficiency with Adobe Premiere, Final Cut, Photoshop, video editing tools and apps for TikTok and Instagram, Google Slides, Docs and Numbers, analytics tools, scheduling tools, and photography.
  • Ability to use analytics tools and translate data into clear, actionable guidance.
  • Comfort drafting copy and appearing on camera.
  • Willingness to work occasional off-hours and weekends as necessary.
  • Ability to travel approximately 10% on an as-needed basis.

Responsibilities

  • Pitch, write, shoot, schedule, post, and execute all steps involved in creating social media assets and content.
  • Research platform trends and analyze data to report content performance and share actionable insights.
  • Manage and support the social team’s administrative duties and calendar.
  • Work collaboratively with the Social Media Director, Assistant Social Media Editor, and video, editorial, art and photo, and sales teams.
  • Attend and support tentpole events, including awards shows, red carpets, events, parties, panels, and fashion week, as needed.
  • Draft copy and appear on camera for short-form content, original series, and vodcast interviews.
  • Concept, produce, shoot, edit, and optimize high volumes of content.

Benefits

  • Medical, dental, vision, and prescription drug coverage
  • Unlimited paid time off
  • Adoption or surrogate assistance
  • Donation matching
  • Tuition reimbursement
  • Basic life insurance
  • Basic accidental death and dismemberment coverage
  • Supplemental life insurance
  • Supplemental accident insurance
  • Commuter benefits
  • Short-term and long-term disability
  • Health savings and flexible spending accounts
  • Family care benefits
  • 401(k) savings plan with company match
  • 10–12 paid holidays annually
  • Paid parental leave for birthing and non-birthing parents
  • Pet insurance
  • Accident, critical illness, and hospital indemnity health insurance coverage
  • Voluntary life and disability insurance
  • Annual bonuses and short- and long-term incentives may be included as other compensation.
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