Social Media Editor, California Post
About The Position
The Social Media Editor will manage the day-to-day social presence of the California Post across platforms, ensuring coverage is timely, engaging, and tailored to maximize reach and impact. The role includes publishing and scheduling posts, monitoring breaking news, and amplifying top stories with effective framing and creative execution. The editor will use expertise in social trends, analytics, and platform best practices to develop ideas that grow engagement and strengthen the brand. The role works closely with senior editorial leaders and other editorial teams to help content reach its audience. This is an in-office position, expected to report on site five days per week, Monday through Friday. The role may also require evening, weekend, and breaking-news availability as needed. The base pay range is $75,000–$85,000.
Requirements
- At least 3 years of professional experience managing social media for a news organization.
- Expertise with major social media platforms, scheduling tools, and analytics dashboards.
- Strong editorial judgment and the ability to quickly assess what will perform well with audiences.
- Demonstrated ability to create compelling, platform-specific content in a fast-paced newsroom.
- Deep understanding of SEO and social search optimization strategies.
- Proficiency with video and photo editing software, including Adobe Premiere Pro, Final Cut Pro, Photoshop, and Canva, with a portfolio demonstrating high-quality editing and creative execution.
- Creative, resourceful, and proactive, with a track record of growing engagement and reach.
- Flexibility and adaptability as news demands shift, including availability to work evenings, weekends, and during breaking news events when needed.
Nice To Haves
- A strong social media presence or following.
- Ability and willingness to appear on camera and deliver news content clearly and concisely on deadline.
Responsibilities
- Manage daily posting and scheduling for California Post social media accounts covering news, sports, and opinion.
- Write, edit, and tailor posts to maximize referral traffic, engagement, and reach across platforms.
- Monitor real-time analytics and use performance insights to inform publishing decisions.
- Track social and cultural trends and adapt content strategies to drive growth.
- Pitch creative ideas for social-first projects that expand reach and showcase the Post’s journalism.
- Identify topics driving social conversation and pitch them to editorial before they break.
- Participate in short, on-camera social video content, including explainers, commentary, and promotional clips.
- Collaborate with editorial teams to align coverage and promote content across platforms.
- Engage with audiences where appropriate and help establish community interaction best practices.
- Support business goals, products, and initiatives through organic social promotion across relevant accounts and platforms.
Benefits
- Comprehensive and competitive benefits package covering health, retirement, and wellbeing.
- Optional benefits to meet employees’ diverse needs.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
