Gibson Garage Social Media & Digital Marketin

GIBSON Inc•Miami, FL

139d•Onsite

About The Position

Gibson is seeking a digital-savvy individual with a passion for social media and a knack for converting content into commerce. This role will be instrumental in driving digital marketing efforts for Gibson Garage Miami, while also contributing to the overarching Gibson brand narrative. Success in this position will be evaluated based on both retail growth and brand engagement metrics.

Requirements

Proven experience in social media management and digital content marketing.
Strong skills in video production, photography, and copywriting.
Understanding of social media trends, algorithms, and analytics tools.
Ability to work within a larger brand ecosystem while driving local initiatives.
Passion for music, culture, and storytelling.
B.S in Marketing or equivalent degree or related work experience
3+ years of experience with content creation, social platform engagement and campaign execution
Excellent written and oral communication skills.
Project management skills combined with ability to work as part of a team
Strong understanding of Instagram, Facebook, X, Threads, and emerging platforms
Knowledge of platform best practices, trends, and algorithm basics
Basic photo/video editing (CapCut, etc.)
Ability to shoot quick social-first content on mobile
Excellent copywriting skills with clean grammar and strong attention to tone/voice
Ability to write engaging captions and CTA-driven social copy
Passionate about working and winning in a team environment.
Results oriented and driven, with a track record for delivering to plan
Flexibility to adapt quickly to changing circumstances.
Able to proactively question and challenge to prioritize and identify solutions in timely manner
Clear and logical thinker
Relish working in a company with a diverse, challenging, and fast paced environment

Nice To Haves

Bilingual: English/Spanish

Responsibilities

Develop and implement social media strategies for Gibson Garage Miami across primary platforms (Instagram, TikTok, Facebook, YouTube).
Align local content with Gibson HQ’s global social ecosystem to maintain brand consistency.
Produce compelling photo, video, and copy that tells a story and drives engagement.
Capture live events, behind-the-scenes moments, and retail activations.
Help organize and promote consumer and corporate events.
Partner with Gibson Artist Relations to advocate for artist visits, organize activations, and create artist-driven content.
Interface with HQ Brand Design for graphics packages (digital, retail POP, etc.).
Work closely with marketing and retail teams to ensure cohesive campaigns.
Support efforts to grow email signups and integrate CRM initiatives into social campaigns.
Deliver performance-marketing-ready assets for paid campaigns.
Help concept and execute in-store activations and promotions to drive traffic and engagement.
Assist with non-social marketing activities that contribute to overall business growth.
Perform other duties as assigned.