Social Media & Creative Specialist

Cummings Electrical•Fort Worth, TX

7d•Onsite

About The Position

Cummings Electrical is seeking a creative and driven Social Media & Creative Specialist to bring our brand to life through compelling content and visual storytelling. Reporting to the Director of Communications, this role blends social media strategy, content creation, graphic design, and storytelling to engage audiences, showcase our people and projects, and support company growth and brand visibility.

Requirements

3 to 5 years of experience managing social media for a brand, business, or organization
Bachelor's degree in Social Media, Digital Marketing, Communications, or a related field
Strong understanding of social media platforms, content strategy, analytics, scheduling tools, and emerging trends
Strong graphic design skills with proficiency in Adobe Creative Suite and related design tools
Excellent writing, communication, storytelling, and organizational skills
Collaborative mindset with the ability to build relationships and work effectively across departments
Self-starter with strong attention to detail, creativity, and problem-solving skills
Ability to travel locally to jobsites, offices, and company events to capture content

Responsibilities

Manage social media content across external and internal channels
Plan, create, schedule, and publish engaging content that supports business objectives and brand awareness
Write compelling copy and maintain a consistent brand voice across all platforms
Support paid social campaigns, monitor analytics, and optimize content performance
Partner with teams across the company to develop content that supports recruiting, employee engagement, employer branding, and business initiatives
Capture content at jobsites and events while supporting creative projects including presentations, website content, video, social media assets, and print materials