Social Media Coordinator

Bask & Lather • City of Yonkers, NY

50d • $60,000 - $75,000 • Onsite

About The Position

Bask & Lather is seeking a creative, resourceful, and highly organized Social Media Coordinator to support the daily execution of our organic social media and content strategy. This is a hands-on content-creation role. A primary responsibility of the Social Media Coordinator is to regularly film, edit, publish, and appear in original social content. This is not simply a scheduling, community-management, or administrative position. The successful candidate must be comfortable picking up a phone or camera, setting up lighting and audio, directing talent, capturing multiple concepts, and editing footage into polished, platform-native content. This person will create content from products, employees, customer stories, office moments, retail activations, trends, launches, and cultural conversations. The ideal candidate is deeply familiar with social culture, moves with urgency, accepts creative feedback well, and enjoys working both behind and in front of the camera.

Requirements

• 3+ years of experience creating social content for a consumer brand, organization, agency, creator, or professional social account.
• Demonstrated experience personally filming and editing short-form video for TikTok, Instagram Reels, YouTube Shorts, or similar platforms.
• A portfolio showing content the candidate personally filmed and edited.
• Strong understanding of TikTok, Instagram, Facebook, YouTube, Pinterest, TikTok Shop, and emerging social platforms.
• Hands-on proficiency with CapCut, Adobe Premiere Pro, native platform editing tools, or similar video-editing software.
• Experience creating basic social graphics, carousels, static posts, or similar digital content.
• Ability to capture clean, engaging content using smartphones, cameras, microphones, lighting, and basic production equipment.
• Strong understanding of framing, lighting, audio, pacing, hooks, captions, transitions, and platform-native storytelling.
• Comfortable regularly working behind the camera and appearing on camera.
• Comfortable hosting or participating in live social content.
• Strong writing, grammar, proofreading, and copy-editing skills.
• Genuine interest in beauty, haircare, textured hair, social media, and culture.
• Strong organizational skills and the ability to manage multiple assignments and deadlines.
• High attention to detail and a commitment to producing accurate, polished work.
• Ability to receive direct creative feedback, revise work quickly, and continuously improve.
• Willingness and ability to work fully on-site in Yonkers, New York.
• Availability to support occasional evening or weekend shoots, live sessions, events, or real-time content opportunities with advance notice when possible.

Nice To Haves

• Experience creating content for a beauty, haircare, wellness, lifestyle, retail, or consumer-products brand.
• Familiarity with textured-hair products, routines, terminology, and customer needs.
• Experience filming product demonstrations, tutorials, transformations, interviews, and event content.
• Experience with TikTok Shop or other social-commerce content.
• Proficiency with Canva, Adobe Photoshop, or similar design tools.
• Experience with Sprout Social or another social scheduling and reporting platform.
• Familiarity with Shopify, Microsoft Office, and Google Workspace.
• Experience using performance data to improve social content.

Responsibilities

• Regularly film original social content at Bask & Lather’s office, content studios, retail locations, brand events, activations, and other approved locations.
• Capture short-form videos, product demonstrations, tutorials, transformations, founder and employee content, customer stories, educational content, behind-the-scenes moments, and trend-based concepts.
• Film using smartphones, cameras, lighting, microphones, tripods, and other production equipment.
• Prepare filming environments and ensure appropriate lighting, framing, sound, styling, products, props, talent, and backgrounds.
• Direct employees, models, creators, customers, and other participants during content capture.
• Comfortably appear on camera, demonstrate products, provide voiceovers, participate in trends, and host social content when needed.
• Edit short-form videos using CapCut, Adobe Premiere Pro, native platform tools, or similar software.
• Create and edit graphics, static posts, carousels, Stories, Reels, short-form videos, and other platform-native content.
• Add captions, graphics, sound, transitions, hooks, calls to action, and other creative elements that improve content performance.
• Repurpose footage into multiple versions, formats, hooks, and platform-specific edits.
• Organize raw footage, edited content, project files, and approved assets within the company’s content library.
• Maintain a consistent production pace and meet established weekly content-volume expectations.
• Capture timely content between formal shoots and respond quickly to real-time social opportunities.
• Collaborate with the Senior Social Media & Content Marketing Manager to execute and strengthen Bask & Lather’s online identity.
• Support content execution across Instagram, TikTok, Facebook, YouTube, Pinterest, TikTok Shop, and emerging platforms.
• Contribute ideas and observations that help inform the brand’s organic social and content strategy.
• Translate approved strategies, campaign plans, launches, promotions, and cultural moments into platform-native content.
• Draft captions, hooks, scripts, on-screen text, calls to action, and supporting social copy.
• Schedule and publish approved content accurately and on time.
• Adapt content for the audience, format, behavior, and technical requirements of each platform.
• Maintain a consistent brand voice, visual identity, tone, and quality standard across all channels.
• Conduct quality-control checks before publishing, including spelling, links, product names, pricing, claims, captions, and formatting.
• Monitor platform updates, emerging formats, beauty conversations, textured-hair trends, competitors, and relevant cultural moments.
• Proactively bring relevant, executable content ideas to the team, including why the concept fits Bask & Lather and how it should be produced.
• Regularly appear on camera and participate in or host TikTok Live, Instagram Live, product demonstrations, tutorials, interviews, and other live social experiences.
• Prepare products, talking points, demonstrations, equipment, and supporting materials before live sessions.
• Engage with the audience in real time while maintaining Bask & Lather’s brand voice and messaging standards.
• Monitor live comments and escalate customer-service concerns, product complaints, or sensitive issues appropriately.
• Review live performance and identify opportunities to improve future sessions.
• Support the Senior Social Media & Content Marketing Manager in maintaining the organic social content calendar.
• Participate actively in brainstorms and contribute original, executable content ideas.
• Prepare shot lists, scripts, props, products, equipment, talent schedules, and other production materials.
• Coordinate with employees, creators, models, customers, and internal partners participating in content.
• Track content through concepting, filming, editing, review, approval, scheduling, and publishing.
• Identify missing assets, production needs, or execution risks early and recommend solutions.
• Maintain an organized pipeline of ready-to-publish, evergreen, campaign, and real-time content.
• Assist with content capture during brand events, retail activations, launches, shoots, and other company moments.
• Monitor and respond to comments, direct messages, mentions, tagged content, and customer inquiries across social platforms.
• Engage with customers and followers using Bask & Lather’s established voice and tone.
• Build meaningful relationships with customers, supporters, and brand advocates through thoughtful and timely engagement.
• Identify strong customer testimonials, transformations, questions, and conversations that can become content.
• Monitor audience sentiment and share recurring feedback, concerns, questions, and content opportunities with the appropriate teams.
• Escalate customer-service issues, product complaints, sensitive conversations, and potential brand risks promptly.
• Follow established moderation, response, and escalation guidelines.
• Identify emerging creators, cultural voices, and social-media personalities who may align with Bask & Lather.
• Share potential partnership opportunities with the Influencer & Affiliate Marketing Manager.
• Support creator relationships through content capture, event participation, asset organization, and amplification across Bask & Lather’s owned social channels.
• Track tagged content, customer testimonials, product demonstrations, and transformation stories.
• Request and document appropriate permissions before reposting customer or creator content.
• Download, label, organize, and maintain approved creator and user-generated content.
• Assist with adapting creator content for Bask & Lather’s organic social channels.
• Support content capture during creator visits, events, and brand activations.
• Ensure creator and customer content used on owned channels meets brand and quality standards.
• Review social engagement, web traffic, watch time, completion rate, reach, audience growth, shares, saves, comments, and conversion-related metrics.
• Maintain accurate performance trackers and assist with weekly and monthly social reporting.
• Identify high-performing hooks, formats, topics, products, creative styles, and platform-specific patterns.
• Share practical observations about what is working, what is underperforming, and what should be tested next.
• Apply performance insights to future filming, editing, caption writing, publishing, and content execution.
• Participate in content reviews and post-campaign discussions.
• Balance creative judgment with data-informed decision-making to improve content performance.

Benefits

• Medical, dental, and vision insurance, eligible after 90 days of employment
• 401(k) retirement plan with employer-matching eligibility after one year of employment
• 15 paid time off days
• 7 company-observed holidays
• Plum Benefits discounts
• Employee product discounts
• Career-growth opportunities within a rapidly expanding company

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed