Social Media Coordinator

VM West LLC•Delta, CO

4d•$22 - $28•Hybrid

About The Position

VM West, LLC is seeking a creative, organized, and motivated Social Media Coordinator to support the execution of the company’s social media and digital content strategy. Working under the direction of the Marketing and Communications Manager, this position is responsible for executing VM West’s established social media strategy, managing the day-to-day content calendar, developing content around established content pillars, and ensuring social media messaging remains professional, consistent, and aligned with the company’s values, brand standards, and business goals. The Social Media Coordinator will help bring VM West’s story to life by developing engaging content around the company’s people, projects, capabilities, expertise, culture, and community involvement. Audiences include current and prospective employees, customers, government agencies, utilities, industry partners, and the communities VM West serves. This position combines social media management, copywriting, content development, content curation, graphic design, community management, and performance reporting. Photography and video content will be developed collaboratively with and managed under the direction of the Marketing and Communications Manager.

Requirements

2+ years of experience in social media, marketing, communications, content creation, or a related field preferred.
Experience executing social media strategies, content calendars, and content pillars.
Strong writing, editing, proofreading, and storytelling skills.
Experience managing business social media accounts, including Facebook, Instagram, LinkedIn, and YouTube.
Experience creating graphics, short form video, and digital content.
Working knowledge of photography and videography for social media.
Strong organizational, time management, and attention to detail skills.
Ability to work independently while following established strategic and creative direction.
Ability to collaborate effectively with Marketing Manager, field operations, Human Resources, administration, leadership, and other departments.
Willingness to travel to project sites, company events, and field operations as needed.

Nice To Haves

Experience with Canva, Adobe Creative Suite, CapCut, Meta Business Suite, or similar tools preferred.
Industry experience in vegetation management, forestry, utilities, logging, wildland fire, construction, or related fields is a plus.

Responsibilities

Execute VM West’s social media strategy across key platforms.
Manage the content calendar, including planning, scheduling, publishing, and monitoring.
Create content aligned with established content pillars, content calendar, and company goals.
Collaborate with the Marketing and Communications Manager on campaigns, recruiting, events, and content priorities.
Identify engaging opportunities including employee stories, project highlights, and industry topics.
Maintain consistent brand messaging, voice, tone, and visual standards.
Collaborate with the Marketing and Communications Manager on photography, video, and visual content needs.
Assist with capturing and curating approved photography and video from projects, events, training, employees, and field operations.
Create graphics, short form videos, Reels, employee spotlights, project highlights, recruiting content, and company updates.
Write professional, engaging, and accurate social media copy that makes technical information accessible to target audiences.
Coordinate with employees and subject matter experts to gather information and content.
Organize and maintain approved digital marketing assets.
Follow established brand strategy, messaging, voice, tone, and creative direction.
Maintain accuracy and professionalism when communicating about projects, employees, customers, partners, and company capabilities.
Use appropriate judgment when communicating about wildfires, emergency response, government projects, active operations, and sensitive topics.
Follow established content review and approval processes.
Collaborate with Marketing and Human Resources to promote job openings and recruiting initiatives.
Create content highlighting careers, employees, training, advancement, company culture, and field operations.
Support organic and paid social media recruiting campaigns.
Schedule, publish, and monitor approved social media content.
Monitor and appropriately respond to comments, messages, mentions, tags, and audience interactions.
Identify opportunities to engage with customers, government agencies, industry organizations, partners, and communities.
Stay informed about relevant industry trends, platform updates, and social media best practices.
Track key performance metrics, including reach, engagement, follower growth, video performance, website traffic, recruiting activity, and campaign results.
Prepare regular performance reports for the Marketing and Communications Manager.
Use performance data to recommend improvements to content, formats, posting schedules, and audience engagement.