Social Media Coordinator

Moody Gardens, Inc.•Galveston, TX

8d•$45,000 - $52,000•Onsite

About The Position

Moody Gardens is looking for a Social Media Coordinator to own our organic social channels, guest reviews, and email marketing — and to bring them to life with the kind of content only this property can offer. You’ll plan it, create it, publish it, engage with our audience, and report on how it performs, while supporting our broader content and video efforts as part of a small, collaborative team. You will be on camera regularly. Comfort being the face of our brand is a core requirement of this position, not a bonus. If the idea of going live from the shark tank on a Saturday morning sounds like the best part of the job, keep reading. A word about how we work: this property is a content goldmine, and the discipline of this job is exactly that — discipline. The calendar is planned ahead, published on schedule, verified for accuracy, and measured. The creative serves the plan, not the other way around. The right person for this role finds that structure energizing, not confining. You will learn directly from a former television news senior producer and a marketing director with a well-established career in destination and hospitality marketing. For the right person early in their career, the portfolio you build here — penguins, sharks, sea turtle rehabilitation, a rainforest pyramid, and a full resort — will be unlike anything you could build anywhere else in this market.

Requirements

Bachelor’s degree in Marketing, Communications, Digital Media, Film, Journalism, or a related field — or equivalent demonstrated experience
A portfolio or reel is required to be considered. Show us what you’ve shot, edited, and published. Personal channels count. We’re equally interested in evidence of consistency — an account or calendar you ran steadily over months tells us more than a highlight reel alone.
Genuine comfort and confidence on camera, including unscripted live video
Solid video editing skills for social formats (Premiere, Final Cut, CapCut, DaVinci Resolve, or similar)
Working knowledge of Instagram, TikTok, Facebook, and YouTube — how each platform actually behaves, not just how to post to it
Exceptional attention to detail in written copy. Our mission includes education, and our published work needs to reflect that. Spelling, grammar, and factual accuracy are hard requirements of this role — finalists complete a short proofreading and fact-checking exercise as part of our interview process.
Sound judgment and composure in public-facing writing, including responding to unhappy guests professionally and in brand voice
Comfort using AI tools as part of a daily workflow, within our responsible-use guidelines — you own the accuracy of everything you publish, regardless of how it was drafted
Availability to work Monday–Friday with regular weekend, evening, and holiday coverage. Our busiest periods are weekends, Spring Break, summer, and the holiday season, and this role is expected to be present and posting during them.
Ability to move around a large property, carry equipment, and work outdoors in Gulf Coast weather

Nice To Haves

Photography skills and lighting/audio fundamentals
Experience with a social media management platform (we use Sprout Social) and email marketing platforms
Experience with paid social advertising
Basic graphic design (Canva, Adobe Express, or Creative Suite)
Interest in animals, conservation, science communication, and hospitality

Responsibilities

Own day-to-day management of our organic social channels: content calendar, publishing, scheduling, and community management
Run every piece of published content through our pre-publish quality process — fact verification against source documents and peer review — without exception
Create and publish short-form vertical video (Reels, TikTok, Shorts) as our highest-volume format
Host live video from across the property — attractions, animal encounters, events, and behind-the-scenes moments
Track performance and report on what’s working, what isn’t, and what to do next
Monitor guest reviews daily across Google, TripAdvisor, Yelp, Facebook, and other platforms
Draft and publish timely, on-brand responses — thanking guests for positive feedback and responding thoughtfully to criticism
Escalate serious complaints and service issues to the Marketing Director and appropriate department leadership
Report recurring themes and actionable guest feedback to marketing and property leadership
Maintain accurate business listings across review and search platforms
Shoot photo and video on property: animal habitats, guest experiences, events, and seasonal programming
Edit your own social content and assist with editing on larger team projects
Provide field production support on team video projects, including our video podcast — second camera, B-roll, audio, and lighting
Cut long-form team content into clips and Shorts for social distribution
Capture and organize B-roll; maintain a tagged asset library the whole team can pull from
Build and deploy approximately two eNewsletters per week to our subscriber database
Manage lists, segmentation, scheduling, and testing
Follow a pre-send accuracy checklist without exception, and report on open, click, and revenue performance
Amplify high-performing organic content within a defined monthly budget and established campaign structure
Follow our playbook and tracking standards, and report on spend and results monthly