Social Media Coordinator
The Plaza Assisted Living•Honolulu, HI
•Hybrid
About The Position
The Plaza Assisted Living is seeking a creative and energetic Social Media Coordinator to bring the story of our communities to life! You will produce, schedule, and manage engaging content across Instagram, Facebook, LinkedIn, TikTok, and YouTube to showcase our vibrant resident lifestyle, highlight our team members, and drive brand awareness across Oahu.
Requirements
- Associate or Bachelor's degree in marketing, communications, or related field (or equivalent experience).
- 1-3 years of hands-on brand social media management.
- Proficient in mobile photography, short-form video editing (CapCut, Canva, etc.), and scheduling platforms (Meta Business Suite, Hootsuite, etc.).
- Current TB clearance.
- CPR/First Aid certification.
- Valid driver's license with reliable transportation.
Nice To Haves
- Experience in healthcare, senior living, or hospitality.
- Familiarity with local Hawaii culture and HIPAA guidelines.
Responsibilities
- Travel regularly to our Oahu communities to capture high-quality photos and short-form video (Reels, TikToks, Shorts) featuring residents, staff, and events.
- Be available for events.
- Plan and manage monthly content calendars.
- Monitor channels daily, responding professionally to comments and messages while maintaining resident privacy (HIPAA).
- Draft engaging, warm, and accurate post copy tailored to families, referral partners, and job seekers.
- Partner with HR to highlight company culture and job openings.
- Assist with community events.
- Support marketing initiatives as needed.
- Track monthly performance metrics (engagement, reach, growth) and adapt strategies to maximize reach.
Benefits
- Travel required between Plaza communities
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What This Job Offers
Job Type
Part-time
Career Level
Mid Level
Education Level
Associate degree
