Social Media Coordinator

Carolina Waterfowl Rescue•Lake Park, NC

8d•$14 - $15•Hybrid

About The Position

Carolina Waterfowl Rescue (https://cwrescue.org/) is looking for hardworking, ambitious, and ready-to-learn team members to join their organization. This role involves coordinating social media efforts, partnering with other departments for content creation, and utilizing social media platforms to share CWR events, news, and information. The coordinator will maintain a content calendar, adhere to content creation protocols, and develop social media strategy to drive growth and engagement. They will also be responsible for researching and proposing content, launching and reporting on social media campaigns, responding to follower comments and messages, and staying updated on social media trends to optimize content strategy. The role also includes actively seeking ways to utilize social media to meet business objectives.

Requirements

Strong communication skills
Knowledge of marketing tools, including SEO and SEM
Knowledge of web analytics
Graphic design and editing software
Email marketing platforms and automation
Social media management and advertising
Market research and consumer behavior analysis
Copywriting and editing
Event planning and coordination
Ability to Commute: Indian Trail, NC 28079 (Required)

Nice To Haves

Marketing: 1 year (Preferred)

Responsibilities

Coordinate CWR's social media efforts across all social media platforms.
Partner with other departments on content creation and education.
Utilize social media platforms to share CWR events, news, and other information.
Maintain a rolling content calendar to ensure posts and engagement grow across all social media channels.
Adhere to established protocols for content creation, social media account creation/management, and content editing and approvals.
Develop social media strategy, follower engagement, and influencer outreach objectives to drive growth.
Research, develop, and propose content for each platform that engages followers and generates excitement about CWR.
Launch, maintain, and report on social media campaigns. Data may include daily, weekly, monthly and yearly reports based on campaign focus.
Pull data reports on posts and provide recommendations to help increase following.
Respond to comments and messages from followers to ensure an exceptional follower experience.
Research, understand and utilize critical social media trends to optimize content strategy.
Working with the management, actively seek out and propose ways to utilize social media to meet business objectives.
Plan, develop, and execute marketing campaigns.
Write copy for websites, social media, and other marketing materials.
Manage email campaigns and create content plans.
Maintain and update website as needed.
Analyze sales data and prepare reports.
Develop and implement marketing strategies.
Ensure brand guidelines are followed and brand voice is consistent.
Plan and execute PR strategies to raise brand awareness.
Analyze market trends and consumer behavior.