Social Media Coordinator
About The Position
We are looking for an experienced Social Media Coordinator for Harper Auto Square. The right candidate will have automotive knowledge and enjoy social media content creation. Harper Auto Square is part of a family of dealerships that has been synonymous with quality since 1981. We have expanded to seven dealerships, thirteen franchises, and one certified collision center, each catering to a different type of driver but providing the same level of excellence in sales and service. Our primary objective has always been customer satisfaction, evidenced by our top-notch staff, beautiful state-of-the-art facilities, and multiple awards for both sales and service.
Requirements
- Experience creating social media campaigns and content
- Automotive knowledge a plus
- Punctual nature and ability to handle schedule flexibility and dynamic work environment
Responsibilities
- Plan and execute a content calendar that keeps a fair, intentional split between car-focused content and people-focused content.
- Create original content — shoot and edit photo and video for Instagram, TikTok, Facebook - adapting each piece to fit platform specific best practices.
- Stay on top of social trends — audio, formats, challenges, memes, and adapt them quickly and authentically to fit the dealership and its luxury brand lines.
- Manage day-to-day posting community engagement, comments, and DMs across all platforms.
- Collaborate with sales and service teams to capture real moments: delivery days, customer reactions, staff milestones, and events.
- Coordinate with vendors and manufacturers on approved brand assets, co-marketing content, and promotional campaigns.
- Track performance metrics (engagement, reach, follower growth, conversion from social leads) and adjust strategy based on what's working.
- Support dealership events (test drive days, launches, community sponsorships) with live coverage and recap content.
- Maintain brand consistency across tone, visuals, and messaging while keeping content feeling current and fun.
Benefits
- Medical, Dental, and Vision Insurance
- 401(k) Plan
- Short & Long Term Disability
- Employer Paid Life Insurance
- Paid Holidays
- Paid Vacation
- Paid Sick Time
- Paid Birthdays
- Paid Training
- Opportunities for Advancement
- Closed Sundays
- Healthy Work/Life Balance
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
