Social Media Coordinator

Zulay Kitchen•Clearwater, FL

4d•Onsite

About The Position

Zulay Kitchen is looking for a Social Media Coordinator who lives on the internet — someone who knows what’s trending before everyone else does, understands what makes people stop scrolling, and can turn everyday products into content people actually want to watch. You’ll be a key part of our Social & Creative team, helping grow Zulay’s presence across TikTok and Instagram.

Requirements

1–3+ years of social media, content, or digital marketing experience
Strong understanding of TikTok and Instagram
Someone who naturally spends time on social media and understands internet culture
Strong writing and communication skills
Highly organized and able to manage multiple pieces of content at once
Creative, energetic, and willing to experiment
Comfortable working in a fast-paced, high-growth e-commerce environment
Strong attention to detail
Ability to look at data and understand what content is actually performing

Nice To Haves

Experience with tools such as Later, Sprout Social, Meta Business Suite, TikTok, Canva, or similar platforms is a plus

Responsibilities

Manage and maintain Zulay’s social media content calendar
Schedule, publish, and optimize content across social platforms
Stay constantly up to date on TikTok trends, sounds, formats, memes, creators, and viral content
Help develop creative ideas and social-first concepts that show our brand
Write engaging captions, hooks, and social copy
Monitor comments, engagement, and community conversations
Track social media performance and identify what’s working — and what isn’t
Research competitors and emerging social trends
Help repurpose content across platforms while adapting it to each platform’s audience
Bring new ideas to the table — we want someone who is constantly saying “Wait… what if we tried this?”