Social Media Coordinator - San Diego

OPTIONS FOR ALL INC • San Diego, CA

4d • $21 - $21 • Onsite

About The Position

As the Social Media Coordinator, you will make a difference every day by helping people build independence, make choices, and work toward their goals. This is more than a job. It is a chance to create real impact while joining a mission-driven organization that values dignity, inclusion, and respect. We are looking for people who care deeply, take initiative, and want to help others thrive. At Options For All, we believe a great workplace starts with putting people first. We are proud to build a culture where team members feel supported, valued, and connected to the work they do. We celebrate diversity, foster belonging, and create opportunities for growth.

Requirements

• Internship, volunteer, academic, campus organization, or personal experience managing social media or creating digital content is preferred.
• A portfolio or examples of social media, photography, video, writing, or other digital content is preferred.
• Familiarity with major social media platforms, including Instagram, Facebook, LinkedIn, and emerging platforms.
• Strong written and verbal communication skills.
• Ability to create engaging photo and short-form video content using a smartphone and basic content creation tools.
• Familiarity with Canva or similar creative platforms.
• Basic understanding of social media analytics or willingness to learn.
• Strong organizational skills and ability to maintain a content calendar and meet deadlines.
• Strong attention to detail and commitment to accuracy.
• Ability to write in different voices and adapt content appropriately for organizational and executive audiences.
• Ability to work collaboratively with employees across different departments, programs, and locations, including members of the Executive Leadership Team.
• Good judgment when handling sensitive information, client stories, executive communications, and online interactions.
• Willingness to learn, accept feedback, and develop professionally.
• Ability to independently identify potential content and storytelling opportunities.
• Ability to occasionally travel to OFA locations, programs, community events, and organizational activities to capture content.
• 21 years of age or older
• A valid driver’s license, reliable transportation, and an acceptable driving record are required for this role.
• This role requires travel within the region where services are provided.
• Final candidates must successfully complete a background check.

Nice To Haves

• Bachelor’s degree in Marketing, Communications, Public Relations, Digital Media, Journalism, or a related field preferred.

Responsibilities

• Support the day-to-day management of OFA’s social media channels, including scheduling, publishing, monitoring, and maintaining a consistent presence across platforms.
• Maintain a social media content calendar aligned with organizational priorities, programs, events, campaigns, and key initiatives.
• Create engaging written, photo, and short-form video content appropriate for each social media platform.
• Capture photos, videos, interviews, and other content at OFA programs, offices, events, and community activities.
• Identify opportunities to highlight client successes, employee accomplishments, program activities, community partnerships, organizational milestones, and OFA culture.
• Write clear, engaging, and brand-appropriate captions and social media copy.
• Adapt content for different platforms while maintaining consistent organizational messaging and brand voice.
• Support and manage the professional online presence of OFA’s Executive Leadership Team, with a particular focus on LinkedIn.
• Draft and create LinkedIn content that highlights executive leadership, organizational priorities, industry insights, advocacy, community engagement, thought leadership, and OFA accomplishments.
• Work directly with executive leaders to identify appropriate content opportunities, gather input, and maintain an authentic and professional voice.
• Assist with scheduling and publishing executive LinkedIn posts and maintaining a consistent cadence of content.
• Repurpose appropriate organizational content, events, milestones, and achievements for executive LinkedIn channels.
• Monitor engagement on executive posts and identify opportunities for appropriate interaction and increased visibility.
• Ensure executive content aligns with OFA’s brand, messaging, values, and organizational priorities.
• Monitor OFA social media channels and respond to comments, messages, mentions, and interactions in a timely and professional manner.
• Engage appropriately with community partners, referral organizations, employees, supporters, and other relevant audiences.
• Escalate questions, complaints, sensitive comments, or other issues to the Director of Operations when necessary.
• Support efforts to grow OFA’s social media audience and increase meaningful engagement.
• Work with program and department teams to identify stories, events, accomplishments, and other content opportunities throughout the organization.
• Maintain a pipeline of content that represents OFA’s different programs, geographic regions, employees, and organizational initiatives.
• Coordinate with employees and program teams to gather information, photos, videos, and approvals prior to publication.
• Follow established requirements for permissions, releases, privacy, and confidentiality when publishing content involving clients, employees, or other individuals.
• Support social media coverage of organizational events, employee activities, advocacy efforts, community partnerships, recruiting events, and other OFA initiatives.
• Track basic social media metrics, including reach, engagement, audience growth, and content performance.
• Assist with preparing regular social media performance reports.
• Identify high-performing content and emerging trends to help inform future content.
• Stay current on social media trends, platform updates, and new content formats relevant to OFA’s audiences.
• Collaborate with the Director of Operations, Marketing Design Specialist, third-party marketing vendor, and internal departments to support coordinated marketing activities.
• Assist the Marketing Design Specialist with marketing collateral, website and intranet updates, print materials, events, presentations, and other creative projects as needed.
• Coordinate with the Marketing Design Specialist to obtain graphics, templates, photography, and other branded assets for social media use.
• Provide general marketing support for organizational events, campaigns, outreach efforts, and special projects.
• Maintain organized libraries of social media photos, videos, approved content, and other digital assets.

Benefits

• 100% company-paid medical, dental, and vision coverage for employees
• Comprehensive coverage for qualifying dependents, including 100% dental and vision and 50% medical
• Retirement savings plan with up to a 5% company match
• Mileage reimbursement for work-related travel
• Paid vacation, sick time, and paid holidays, including your birthday
• Student Loan Repayment Assistance Program

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: High school or GED