Social Media Coordinator

Florida Atlantic University•Boca Raton, FL

2d•Onsite

About The Position

Florida Atlantic University is seeking a Social Media Coordinator - Boca Raton, FL. The Social Media Coordinator supports the creation, execution, and day-to-day management of engaging digital content that advances institutional storytelling, audience engagement, and strategic communications priorities. Primarily managing the University President’s social media presence, this role collaborates closely with the Assistant Director of Social Media to support university-wide channels and campaigns. The ideal candidate is a creative, trend-aware storyteller with strong multimedia production skills, sharp social media instincts, and the ability to adapt content strategies based on performance insights. The Social Media Coordinator focuses on producing platform-native, audience-centric content that reflects Florida Atlantic’s brand voice and institutional priorities.

Requirements

Master's degree from an accredited institution in an appropriate area of specialization; or a bachelor's degree from an accredited institution in an appropriate area of specialization and two years of appropriate experience required.
Ability to manage multiple projects effectively in a fast-paced environment required.
Strong understanding of social media trends, audience engagement, and short-form content strategies required.
Experience with photography, videography, and video editing tools such as Adobe Creative Suite, CapCut, or similar platforms required.
Proficiency in major social media platforms and management tools such as Sprout Social or Hootsuite required.
Excellent writing, editing, and visual storytelling skills required.
Valid Florida driver's license required.

Nice To Haves

Bachelor’s degree in Communications, Marketing, Journalism, Digital Media, Business, or related field.
Experience in higher education, media, athletics, or agency setting.
Familiarity with social media analytics, metrics, and performance reporting.
Experience supporting executive-level or high-visibility social media accounts.

Responsibilities

Create and publish engaging, platform-specific social media content for the President’s accounts across Instagram, Facebook, LinkedIn, X/Twitter, and emerging platforms.
Capture photo and video content at presidential events, campus activities, student experiences, and key university initiatives.
Produce and edit short-form video, photography, graphics, and written content optimized for digital engagement.
Support the development of authentic, audience-focused storytelling that aligns with university brand standards and messaging priorities.
Manage day-to-day posting, scheduling, and community engagement for presidential social media channels.
Monitor comments, messages, and social conversations while escalating sensitive or reputational issues as appropriate.
Assist with content planning, editorial calendars, and campaign coordination across institutional accounts.
Provide evening and weekend coverage for university events, announcements, and live social media needs as required.
Collaborate with the Assistant Director of Social Media, Presidential Communications, and University Communications teams to ensure alignment in messaging and content strategy.
Support university-wide campaigns and initiatives through coordinated social media execution.
Stay current on emerging social media trends, platform updates, and digital storytelling best practices.
Track social media performance metrics and identify opportunities to improve engagement and content effectiveness.
Assist with reporting and content analysis to inform future storytelling and platform strategies.
Perform other job-related duties as assigned.

Benefits

Medical (PPO/HMO $50 per month single & $180 per month family)
Dental
Vision
Life Insurance
Flexible Spending plans
Employee Assistance Program (EAP)
State retirement options including tax-deferred annuities and Roth 403(b) plans.
State employees Public Service Loan Forgiveness (PSLF) program.
Sick Leave Pool Program.
Paid time off (eligible employees) including vacation and sick leave, 1 personal day, 9 paid holidays, and paid winter break (at President’s discretion).
Paid Community Engagement Volunteer Service Day
Employee Educational Scholarship Program (EESP) for eligible Staff/Faculty - Tuition assistance after 6 months of full-time employment.
For in-unit faculty, the EESP program may be extended to spouses and dependent children (eligibility rules apply).