Social Media Coordinator (YouTube & TikTok)

Maxwood Furniture•Charleston, SC

7d•Onsite

About The Position

Maxwood Furniture is a rapidly growing furniture company with an expanding portfolio of brands including Max & Lily, Plank + Beam, and Maxtrix. Since launching over two decades ago, we have established multiple sales channels including our DTC websites and third-party marketplaces. We are passionate about creating inspiring shopping experiences that bring our customers' interior design dreams to life through stylish, high-quality furniture. We are seeking a creative, self-motivated Social Media Coordinator to join our growing marketing team. This role will help drive brand awareness, engagement, and community growth across our social channels while creating compelling content that supports our overall marketing strategy.

Requirements

2+ years of professional experience managing TikTok and YouTube channels.
Experience creating and editing video content for social media platforms.
Organic social media management
Video editing
Videography and photography
TikTok and YouTube platform expertise
Customer service and community management
Strong organizational and time-management skills
Excellent written and verbal communication skills
Ability to communicate consistently in a defined brand voice
Creativity and content ideation
SEO and social media copywriting
Self-motivated
Data-driven
Organized and detail-oriented
Outgoing and collaborative
Comfortable both in front of and behind the camera
Eager to learn and grow
Excited to contribute ideas and work cross-functionally
An effective communicator with both team members and customers

Nice To Haves

Background in social media management, digital marketing, communications, or a related field preferred.
Interest in furniture, home décor, interior design, or lifestyle brands is a plus.

Responsibilities

Manage and publish content across TikTok and YouTube channels for multiple brands, including both short-form and long-form video content.
Balance trend-driven content creation with brand-focused storytelling to maximize engagement and audience growth.
Develop video concepts and content ideas in advance of productions and assist with social media shot lists during photoshoots and video shoots.
Capture hands-on photography and videography to support social media initiatives.
Monitor channel performance and report on platform-specific KPIs to leadership.
Manage and respond to social media comments, messages, and mentions as a brand representative and product knowledge expert.
Foster and grow online communities by engaging with followers in an authentic and brand-appropriate voice.
Collaborate with Brand Managers, Graphic Designers, and the broader Marketing team to ensure alignment across social media, website content, and advertising campaigns.
Stay current on social media, content, SEO, and platform trends to identify new opportunities and improve performance.
Assist with content creation, photoshoots, influencer initiatives, and other social media projects as needed.
Participate in occasional evening and weekend posting activities with the support of scheduling tools.