Social Media Coordinator

Salt Lake Bees•Sandy, UT

3d•Hybrid

About The Position

The Social Media Coordinator builds and oversees social media strategies and the planning and execution of content plans and campaigns. They increase brand awareness and audience engagement across platforms (FB, IG, TikTok, X, etc.). The role demands excellent multitasking skills, creative thinking, brand understanding, and the ability to present ideas and results to business leaders. The coordinator works closely with additional Miller Sports + Entertainment teams, revenue departments, corporate communications, merchandise, events, creative, and other Miller Sports + Entertainment brands. The position reports to the Director of Marketing, Social Media at MSE. The Social Media Coordinator champions the company’s Mission and Vision and models the company Values. The position will protect the moral, legal, and financial assets and wellbeing of the company. It will exemplify the company values of Stewardship, Integrity, Hard Work, and Service and strive to achieve the company’s mission of Enriching Lives and the company’s vision of being the best place in town to work and do business.

Requirements

1-3 years of direct experience with social media in a professional setting.
Proven experience in building professional/corporate social media accounts and audiences.
Proficiency in Google suite products.
Familiarity with popular social media channels including, but not limited to, Facebook, Twitter, X, Instagram and YouTube.
Excellent writing and communication skills.
Strong understanding of social media and related technologies.
Familiarity with social media publishing, analytics, and social listening tools.
Ability to manage multiple tasks and project prioritization.
Ability to work independently and within a team to meet deadlines and accomplish goals.
Strong attention to detail and sense of urgency, willingness to try something new.
Combination of standard business hours and game hours. Must be able to work 4 days in office (Sandy, UT) with one remote flex day option per week (typically Friday). Attend games as business necessitates and adjust office hours accordingly.
Must be able to work a flexible schedule, including nights and weekends (baseball season has 144 games; 75 home games)
Must be able to observe, inspect, estimate, and assess.
Must have reliable transportation to perform work (travel in-between various locations)
Must be able to sit or stand for long periods of time.
Must be able to lift 20 lbs.
Must be able to communicate in English.
Must be able to correctly handle confidential information.
Must be able to accurately meet deadlines.
Must be able to multi-task efficiently.

Nice To Haves

Basic knowledge of baseball preferred (not required)
Bilingual (Spanish) is beneficial (not required)

Responsibilities

Manage social media for the Salt Lake Bees across all social media channels (IG, FB, X, TikTok).
Oversees existing and emerging social channels, including writing compelling copy, capturing photos and videos, partnering with the design team to build graphics, managing a robust content calendar, and moderating community engagement.
Identify and understand our guests/prospective guests’ audiences.
Own social media budget.
Interpret campaign performance data and apply insights into organic content. Share insight with the team and leadership in a weekly business review.
Ensure alignment across all digital touchpoints and to ensure the accuracy of campaign reporting
Work with Guest Services and Communications departments to respond to negative online mentions and reviews and provide guidance on guest recovery strategy.
Develops and enhances brand guidelines that can be consistently applied to every post and community interaction. Acts as a leading voice in our guests’ brand experience.
Help educate revenue teams on best social media sellable assets and overall social media as a marketing tool.
Stay current on social media trends. Experiment and innovate, trying new tactics to help position the Salt Lake Bees and Big as a thought leader in the sports and entertainment social media space.
Operate with integrity. Demand the highest ethical standards from self and others.
Set an example of outstanding attendance, positive attitude, and professionalism, including an orderly and safe work environment.
Other duties as assigned.