Social Media Coordinator

GIOCAR AMERICA INC•Carson City, NV

104d•$50,000 - $52,000•Onsite

About The Position

At GBrakes, we engineer precision braking systems for riders who demand performance. We’re looking for a highly organized, detail-driven Media Coordinator to help drive our digital presence and support our growing brand. This role is ideal for someone who thrives in a fast-paced environment, enjoys content creation and analytics, and wants to grow within a performance-driven company. We manufacture high-performance motorcycle rotors, brake pads, and brake lines trusted by riders and racers nationwide. Our digital marketing team plays a critical role in delivering content driven marketing.

Requirements

Bachelor’s degree in Marketing, Communications, Digital Media, or related field preferred
Minimum 5 years of experience in media coordination, digital marketing, or similar role preferred
Experience with WordPress-based websites strongly desired
Powersports or automotive industry experience is a plus
Working familiarity with WordPress CMS
Intermediate proficiency in Microsoft Office Suite (especially Excel)
Basic working knowledge of Adobe Creative Suite
Familiarity with Google Analytics, Google Ads, and Meta ads
Understanding of SEO and digital advertising fundamentals
Highly organized with strong multitasking ability
Detail-oriented and deadline-driven
Excellent written and verbal communication skills
Creative thinker with analytical mindset
Enthusiastic and eager to continuously learn

Responsibilities

Capture and produce high-quality photo and video content using in-house resources
Develop engaging platform-specific content for LinkedIn, YouTube, and Meta (Instagram & Facebook) aligned with brand voice
Edit and enhance visual assets using Adobe Creative Suite
Maintain and organize digital media assets within the company media library for efficient access and reuse
Curate and maintain Instagram Highlights to showcase key campaigns, products, and brand initiatives
Schedule and publish content across LinkedIn, YouTube, Instagram, and Facebook using Meta Business Suite and YouTube Studio
Monitor social channels, engage with audiences, and foster community growth
Track engagement metrics and compile performance reports to inform strategy
Analyze campaign performance and recommend data-driven optimizations to improve ROI
Design, build, and schedule email and SMS campaigns in Klaviyo
Manage and optimize website sign-up forms to improve conversion rates
Develop, maintain, and continuously optimize automated flows
Monitor deliverability, engagement metrics, and performance analytics to inform strategy
Oversee list growth, segmentation, and audience targeting to increase campaign effectiveness
Collect and analyze data from Meta Business Suite, Klaviyo, and YouTube Studio
Prepare performance reports and presentations for executive leadership
Provide administrative support to the Media Department
Maintain organized content and event calendars (races, vendor meetings, trade shows, etc.)
Coordinate with internal departments to ensure smooth workflow
Perform additional duties as assigned
Monitor and evaluate sponsored riders posts
Monitor and evaluate sponsorship form submissions to identify strategic partnership opportunities
Cultivate and maintain relationships within the industry to expand partnership opportunities