Social Media Coordinator | Graduate Medical Education
About The Position
CentraCare is seeking a Social Media Coordinator for its Graduate Medical Education (GME) programs. This part-time role will lead strategic social media efforts to enhance the academic brand, improve recruitment, and communicate the organization's rural-focused, inclusive mission. The coordinator will develop engaging, compliant, and high-quality content showcasing residents, faculty, and community impact, while strengthening CentraCare's online presence. The goal is to generate program recruitment leads, foster interest among prospective residents and fellows, and manage inquiries to support the recruitment journey.
Requirements
- High school education completed.
- Two years post-secondary education in communications, marketing, project management or related field, degree in progress acceptable or experience in lieu of.
- Minimum of 2 years experience working in a related field in lieu of education (managing social media channels or digital content (professional, freelance, or personal brand)).
- Proven experience managing social media accounts or campaigns (brand, nonprofit, or personal projects). Include specific examples or metrics (e.g., increased engagement rate, follower growth, campaign reach).
- Strong content creation skills (social captions, blogs, visual storytelling).
- Ability to interpret social metrics and adjust strategy accordingly with adaptability in fast-changing digital environments.
- Basic graphic design or video editing skills (Canva, Adobe Express, CapCut).
- Creativity and trend awareness.
- Strong communication and collaboration skills.
- Valid Driver's License and driving record in good condition required.
Responsibilities
- Develop and implement a social media content strategy to grow the medical education brand of CentraCare Graduate Medical Education.
- Align strategy with resident recruitment cycles, focusing on reaching potential candidates for residency programs in the Midwest, rural communities, and greater Minnesota.
- Create and consistently publish engaging, HIPAA-compliant content (photos, videos, stories, reels, posts) across Instagram, TikTok, LinkedIn, and YouTube.
- Collaborate with residents, faculty, and program directors to source authentic stories, highlight academic milestones, and promote program achievements.
- Engage with followers and commenters, responding rapidly to inquiries from prospective applicants and potentially brand-damaging posts.
- Develop content with attention to brand voice consistency and online reputation, focusing on professional, tasteful, and trend-aware content.
- Focus on quality storytelling and entertainment with educational value.
- Highlight significant CentraCare initiatives such as TEDx events, Grand Rounds, and annual Clinical Ethics education sessions on longer-form platforms.
- Explore innovative ways to engage with other adjacent audiences including other healthcare professionals and learners (e.g., Medical students, nursing students, CRNAs, respiratory therapists, patient care attendants etc) as well as patients in target demographics.
- Coordinate with University of Minnesota communications and consistently obtain approval of content.
- Ensure alignment with University and CentraCare brand standards and crisis communication protocols.
- Monitor engagement and adjust strategy accordingly.
- Support includes graphic design team for static content and a company cell phone for business use only.
Benefits
- casual PTO plan
- wellness reward points
- 401(k)
- employee assistance plan
- employee discounts
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What This Job Offers
Job Type
Part-time
Career Level
Entry Level
Education Level
High school or GED
