Social Media Coordinator

Hearst • Houston, TX

7d • $50,000 - $55,000 • Hybrid

About The Position

We’re looking for a creative and driven social media coordinator to join our growing advertising operations social media team at Hearst Newspapers. You’ll be focused on fulfilling content requests (often referred to as “sponsored” or “co-branded” posts) from our advertisers on 6+ publisher social profiles. Other key job responsibilities will include supporting paid and organic strategists with their current agency clients. This is a great role for fine-tuning both organic and paid social media skill sets, all while working with nationally recognized media brands and clients!

Requirements

• 1 year of proven experience in creating and executing social media content and proven paid campaign experience from start to end.
• Bachelor’s degree or equivalent experience in marketing, communications, advertising, or related field
• Superior written and verbal communication skills, as well as the ability to effectively work with editorial teams
• Experience with creating posts on Facebook, Instagram, and LinkedIn. Twitter and other social channels are a huge plus!
• Experience using Facebook Ads Manager and other paid social media tools
• Ability to perform light design work (typically in Canva)
• Self-starter and quick to execute, brainstorm, and communicate with clients and sellers

Nice To Haves

• Content marketing and SEO writing experience is a plus!

Responsibilities

• Own advertiser’s content request fulfillment process from start to finish. You will ensure that the advertising client has provided the necessary assets for post creation, write/edit the copy for the social post, modify links/visuals as needed, get editorial and client approval on the post, and publish the post on the publisher’s social profile.
• Manage the boosting budget for these sponsored content. This includes building the target audience, properly pacing the budget spend, and being able to share reporting on results if requested.
• Support the rest of the social media team with the agency clients. Requests include copywriting, organizing client content assets, and setting up paid social media audiences/campaign structures.
• Manage several publisher’s promotional-focused social media profiles. This means reviewing and responding to comments and ensuring daily content (through manual posting or automated feed implementation).

Benefits

• Medical, Dental, and Vision coverage
• Competitive retirement plan with matching program in most markets.
• Generous Paid Time Off: Recharge with ample time off, including holidays and vacation.
• Paid Parental Leave
• Monthly Child & Dependent Care Reimbursement
• Mental wellness benefits.
• LGBTQ+ & Inclusive Health Services
• Fertility Coverage & Menopause Support
• Pet Wellness Reimbursement & Rover Credits

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree