Social Media Coordinator

Research Foundation of The City University of New York•New York, NY

4d•Onsite

About The Position

The CUNY Mexican Studies Institute (MSI) seeks a creative, bilingual, and highly organized individual to serve as Social Media Coordinator. This position will be responsible for designing, implementing, and managing digital communication strategies that enhance the visibility, reach, and impact of the Institute’s academic programs, cultural initiatives, research projects, public events, and community partnerships. The selected candidate will develop innovative and engaging bilingual content for the Institute’s digital platforms; foster engagement with diverse audiences; monitor trends across social media and digital communications; and contribute to strengthening the Institute’s connections with the CUNY community, with particular attention to Mexican, Mexican American, Latino, and immigrant communities throughout New York City. Working closely with the Institute’s staff, faculty, students, artists, researchers, and community organizations, the Social Media Coordinator will play a key role in expanding the Institute’s digital presence, strengthening its public identity, and increasing its reach and impact both within the CUNY system and beyond.

Requirements

Bachelor's degree in Communications, Audiovisual Production, Journalism, Film, Digital Media, or a related field.
Minimum of two (2) years of professional experience in multimedia production, audiovisual production, video, photography, digital communications, or related fields.
Demonstrated experience in the design, implementation, and management of digital communications strategies and successful social media campaigns to drive audience growth, foster community engagement, and promote institutional programs and initiatives.
Proficiency in graphic design, photography, video editing, and digital content production tools, including Adobe Creative Suite (Photoshop, Premiere Pro, Acrobat, etc.), Canva, WordPress, email marketing platforms, and other applications related to the creation, publication, and distribution of digital content.
Experience producing, editing, and publishing multimedia content for a variety of digital platforms, including photography, video, interviews, stories, reels, promotional campaigns, and digital storytelling projects.
Ability to conceptualize, develop, and adapt visual, audiovisual, and written content for Instagram, Facebook, LinkedIn, YouTube, TikTok, X, institutional websites, and other emerging platforms.
Excellent writing, editing, and communication skills in both Spanish and English, with the ability to create high-quality bilingual content and tailor messaging to diverse audiences, formats, and communication channels.
A professional portfolio demonstrating experience in social media management, multimedia content production, communications campaigns, digital storytelling projects, and audience engagement and growth strategies.
Experience using social media management and scheduling platforms, as well as analytics, performance monitoring, reporting, and digital impact assessment tools.
Strong knowledge of major social media platforms, digital communications trends, audience development strategies, brand positioning, content optimization, and best practices for digital engagement.
Excellent organizational and project management skills, with the ability to manage multiple projects simultaneously while maintaining high standards of quality, attention to detail, and timely delivery.
Ability to work collaboratively and effectively with faculty, students, artists, researchers, community organizations, cultural institutions, and other strategic partners.
Fluency in spoken and written Spanish and English; experience developing and managing bilingual campaigns and content for diverse communities is highly desirable.
Demonstrated interest in higher education, Mexican and Latino studies, culture, the humanities, academic research, the arts, community engagement, and public communications.
Excellent interpersonal skills and demonstrated ability to work collaboratively and effectively in multidisciplinary teams.
Ability to work independently, take initiative, and contribute to innovative communications, cultural outreach, and public engagement projects.
Knowledge of and sensitivity to Mexican, Mexican American, Latino, and immigrant communities, as well as experience working in academic, cultural, artistic, or community-based settings, is highly desirable.

Nice To Haves

Professional experience in higher education institutions, research centers, cultural organizations, museums, libraries, publishing houses, media organizations, community-based organizations, or nonprofit institutions.
Knowledge of the history, culture, and contemporary realities of Mexico, as well as the experiences of Mexican, Mexican American, Latino, and immigrant communities in the United States.
Demonstrated interest in the arts, literature, the humanities, cultural studies, academic research, and public-facing scholarship.
Experience promoting academic programs, research initiatives, publications, exhibitions, festivals, conferences, cultural projects, and community-based activities through digital platforms and communications campaigns.
Ability to develop innovative strategies for digital engagement, audience development, and online community building that foster dialogue, collaboration, and cultural exchange.
Knowledge of emerging trends in digital communications, multimedia production, visual storytelling, short-form video, and audience engagement strategies across digital platforms.
Experience working in multicultural environments and collaborating with diverse communities, particularly Spanish-speaking populations and organizations focused on education, culture, and social justice.
Ability to translate academic, cultural, and research-based content into accessible, engaging, and relevant communications for broad and diverse audiences.
Interest in contributing to the growth of the Mexican Studies Institute’s public presence, educational mission, and cultural impact through creative communications and community engagement strategies.
Experience in photography, audiovisual documentation, multimedia production, or digital storytelling projects is considered an asset.

Responsibilities

Develop and implement digital communications and social media strategies that advance the mission, academic programs, cultural initiatives, and public engagement efforts of the Mexican Studies Institute.
Produce, direct, and edit high-quality audiovisual content for the Institute’s website, digital platforms, exhibitions, academic programs, public events, and outreach campaigns.
Design and develop multimedia storytelling projects that document and promote the Institute’s research, publications, cultural initiatives, educational programs, and community-based projects.
Create, schedule, and publish engaging and strategic content for Instagram, Facebook, X, LinkedIn, YouTube, TikTok, and other digital platforms.
Develop bilingual (Spanish and English) content, including written copy, graphics, photographs, videos, stories, reels, and promotional campaigns for the Institute’s various initiatives.
Manage the social media editorial calendar and coordinate digital communications across multiple platforms and channels.
Promote academic programs, lectures, exhibitions, workshops, cultural festivals, FILNYC, and other special events organized or sponsored by the Institute.
Monitor audience engagement, respond to inquiries, and foster meaningful participation across the Institute’s digital platforms and online communities.
Analyze social media performance metrics and audience trends, and prepare regular reports to inform decision-making and guide future communication strategies.
Collaborate with faculty, students, artists, researchers, institutions, and community organizations to create and disseminate digital content.
Coordinate digital and social media coverage of institutional events, academic programs, exhibitions, conferences, and special projects.
Stay current with emerging trends, digital tools, and best practices in social media and communications to expand audience reach and engagement.
Ensure consistency in the Institute’s visual identity, institutional messaging, and branding strategy across all digital platforms.
Support the development and implementation of communications and outreach campaigns related to institutional initiatives, special projects, and strategic partnerships.
Perform other related duties as assigned in support of the mission, programs, and initiatives of the Mexican Studies Institute.
Availability to work occasional evenings and weekends as required by academic programs, special events, and institutional activities.
Other duties as assigned.